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Smart Motors Used Cars Receives Top-Rated Lifetime Dealer Award

Providing a Premier Customer Experience Based solely on used car Verified Customer Ratings, guests say Smart Motors Used Cars provides a premier customer experience. This is the fourth year CARFAX has recognized dealerships around the country for exceptional customer service. The 2022 CARFAX Top-Rated Lifetime Dealers received an average of 4.5 stars out of a possible five. CARFAX Recognition “These dealers are being recognized by CARFAX consumers as the best of the best when it comes to building trust and transparency,” said Gregg Cleary, CARFAX Vice President of Dealer Business. “They truly set the bar high for customer care. CARFAX has more than 4.1 million verified ratings and reviews, and dealers earn the Top-Rated distinction strictly from that verified feedback. We want to make it easier for people looking to buy, sell or service a vehicle to know they’re in good hands at a Top-Rated dealer.” Gregg Cleary A Tailored Used Vehicle Experience “Making the buying process easy, informative and transparent is the name of the game,” said Justin Jackson, General Sales Manager for Smart Toyota and Smart Motors Used Cars. “Whether shopping online, in-person or a combination of both, consumers want their buying experience to be seamless, frictionless, and tailored to them. We are dedicated to making this happen for all of our guests and creating lifetime relationships along the way. Being a lifetime dealer means if purchasing a new Toyota, Used Vehicle, in for Service or needing assistance from our Body Shop or NOVUS Glass mobile windshield repair and replacement service, we are laser focus on providing a premier customer experience for all of our guests.” Justin Jackson - General Sales Manager Buying Used Cars with Confidence Smart Motors Used Cars, located at 5710 Odana Road, carries a variety of pre-owned vehicles from Toyota, Honda, and Subaru, Chevy, Ford and Jeep. With their “ Your Price” pricing philosophy, customer-centric approach, and complimentary SmartCare Maintenance Plan included with the purchase of a vehicle, guests are assured they are not only dealing with a reputable dealership, but are purchasing a quality used vehicle. Additionally, car buyers can look for Smart Motors Used Cars’ 2022 CARFAX Top-Rated Lifetime Dealer recognition on the CARFAX Vehicle History Reports provided to all consumers. Smart Motors Used Cars Facility About Smart Motors Founded in 1908 by O.D. Smart, Smart Motors is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer, is Wisconsin’s Largest Toyota Certified Used Vehicle dealer and one of Wisconsin’s largest volume new Toyota dealers. Located in Madison Wisconsin, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. More about Smart Motors. About CARFAX CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX®; vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX®. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

"Headhunting" Used Vehicles to Fill Local Car Lot

Local Dealer Buys All Makes and Models. If you’ve ever posted your resume online, you know that rush and sense of excitement when you receive an unsolicited response to it. A recruiter has somehow found you, and you might be a perfect match for a position within the representative’s company or organization. In modern slang, you’ve been headhunted, and it makes you feel like you’re someone special. Employment headhunters are out in full force when there are positions to be filled but few qualified applicants. They scour the online job boards, searching for key words that seem promising. They then invite the presumably qualified jobseeker to apply for an open position. Can this “headhunter” model be modified and utilized by other industries? For Smart Motors Used Cars in Madison Wisconsin the answer is a definite YES! Reduced Production. Low Dealership Inventory. High Consumer Demand It’s no secret there is a new vehicle shortage. New cars, trucks, SUVs and everything in between are in high demand, yet hard to come by, especially if a buyer is looking for immediate gratification. So what is the consumer supposed to do when he or she needs an upgraded vehicle? One easy answer would be to invest in a quality previously owned vehicle, and yet those are not immune to the high demand and low supply economic concept either. To help alleviate the previously owned vehicle shortage, Smart Motors in Madison has taken a proactive stance and has added T.J. Johnson as a “vehicle acquisition manager” to their team. In other words, they hired a headhunter who looks for cars instead of people to fill in the empty spaces. TJ Johnson - Vehicle Acquisition Manager “In Smart Motors’ 113-year history, they’ve never had anyone hired as a vehicle acquisition manager before,” says Johnson, a 40-year veteran in the automotive retail industry. “But in this market, it was necessary to think outside the box, so here I am!” Misconceptions When Selling Your Vehicle Johnson points out there is a widespread misconception if someone wants to sell their vehicle, they’re going to get the most bang for their buck if they sell it outright instead of going through a dealership. “That just isn’t the case right now,” he says. “The market conditions are so strong at this time, people will be surprised how much their vehicle is worth to a trusted dealership like Smart Motors.” Johnson claims a thorough inspection of a vehicle can be done and an offer made in usually less than an hour. Technology Makes Selling Easier for Consumers While it would be ideal for people to simply bring in their used vehicle, Johnson can’t rely on that to keep up with demand for quality previously owned vehicles. He has had to reach out to potential sellers in ways that really haven’t been done before. “In the past, we used to go to only go to auctions to keep our inventory up,” he says. “That’s not enough in this market.” Given this, Johnson, like a headhunter in a tight labor market, has turned to seeking sellers via social media, email and good’ol networking. “We have invested in some new technology giving us some insight into available inventory in the market, plus after 40 years in the business, I have a strong understanding of the types of vehicles people in the Madison-area are most likely to buy,” he says. “When I come across a vehicle we’re interested in, I reach out and explain how Smart Motors might be their best bet to getting a fair price for their vehicle with a process that is fast, easy and doesn’t require the seller to do a lot of extra work.” Used Car Supply. Market Demand & Vehicle Condition Johnson says he also uses the Smart Motors’ website to locate potential sellers and followed up on referrals made by third parties. By having a page on their website specifically devoted to the ease of selling a vehicle to the dealership, it has made things simpler for car sellers. At SmartBuysCars.com, sellers get an instant offer on their vehicle in less than three-minutes and is based on factors such as market demand for their vehicle, the number of vehicles like theirs available in the market and the considerations made to a vehicle’s sellable condition. Instant Offer in less than 3-minutes “SmartBuysCars.com is a great starting point for people to get a good idea of what we will offer them,” Johnson says. “But the best way to get the best price for a used vehicle is to bring ‘er in and let me assess it first-hand.” He has also approached customers of the dealership’s service department while they’re waiting for their car to be serviced. “If I see a vehicle in to be serviced that has potential, you better believe I’m going to talk to the current owner about it,” he says. In today’s tight automotive market, this is one way Smart Motors continues to strive to be proactive in meeting consumer demands. About Smart Motors Smart Motors was founded in 1908 by O.D. Smart and is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer and one of Wisconsin’s largest volume Toyota dealers. Located at 5901 Odana Road, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. For more information visit their history page on their website.

Smart Motors Used Cars Honored as a CARFAX Top-Rated Dealer

Customers Love Smart Motors Used Cars based on Verified Customer Ratings. Smart Motors Used Cars, 5710 Odana Road in Madison Wisconsin, is being recognized in the third annual CARFAX Top-Rated Dealer Program. The 2021 CARFAX Top-Rated Dealers received an average of 4.6 stars, out of a possible five. This elite group of dealers is being celebrated for their exceptional customer service and overall commitment to providing the best possible buying experience for their guests. Verified Customers Reviews “CARFAX has nearly 3.3 million verified customer ratings and reviews,” said Gregg Cleary, CARFAX Vice President of Dealer Business. “This isn’t an ‘everyone gets a trophy situation’; we are recognizing truly the best of the best when it comes to remarkable service and customer care. These dealers were selected based solely on verified reviews from their actual customers.” Local Dealer Recognized Smart Motors Used Cars has been among the honored dealers since CARFAX began recognizing exceptional dealers three years ago. “Commitment to quality, customer satisfaction and continuous improvement are our core values”, said Justin Jackson, General Sales Manager at Smart Motors. “Providing our guests with a defect-free experience, timeliness in response to questions and inquiries, a consistent & transparent buying process, and above all, a caring attitude toward our guests’ needs is what our team does best”, noted Jackson. Justin Jackson General Sales Manager You can look for Smart Motors Used Car's 2021 CARFAX Top-Rated Dealer recognition on the CARFAX Vehicle History Reports they provide to their customers. Building on the Customers Experience Since opening their new Used Vehicle facility at 5710 Odana Road nearly three years ago, Smart Motors Used Cars has upped their vehicle selection and sales volume, while at the same time, revving up their customer experience and overall customer satisfaction to a whole new level. From Toyota Certified Used Vehicles and vehicles for under $15,000, to offering cars, trucks, SUVs and min-vans from Honda, Subaru, Ford, Jeep, Chrysler, GMC and Chevrolet, Smart Motors Used Cars offers something for everyone. Beyond the vehicles themselves, Smart exclusively offers Smart Originals, includes a SmartCare Maintenance Plan with the majority of vehicles offered for sale and most recently is now offering to purchase vehicles directly from the general public via their Smart Buys Cars program. About Smart Motors Smart Motors was founded in 1908 by O.D. Smart and is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer and one of Wisconsin’s largest volume Toyota dealers. Located at 5901 Odana Road, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. For more information about Smart Motors, visit their history page. About CARFAX CARFAX, part of IHS Markit (NYSE: INFO), helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™. Based in London, IHS Markit is a world leader in critical information, analytics and solutions

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