Awards & Recognitions
Smart Motors Awards & Recognition
Over a Century of Achievement and Excellence
Since 1908, Smart Motors has been proudly serving drivers throughout Wisconsin with a commitment to exceptional customer service, quality vehicles, and trusted automotive expertise. For more than a century, we have built lasting relationships within our community while continuing to grow, innovate, and provide an outstanding dealership experience.
Throughout our history, Smart Motors has been honored with numerous local and national awards recognizing our dedication to customer satisfaction, sales excellence, service expertise, and industry leadership. More than awards, these recognitions represent the trust we've earned, the standards we uphold, and our continued commitment to delivering excellence in everything we do.
CustomerFirst Advisory Board Award
The Toyota CustomerFirst Advisory Board Award recognizes Smart Motors as one of the top Toyota dealerships nationwide for outstanding performance in Parts, Service, and customer satisfaction. Smart Motors has earned this prestigious recognition in 2021, 2022, and 2025, reflecting the expertise of our team, our commitment to quality automotive care, and the trust we have built with customers throughout our community.
Madison Magazine's Best of Madison Awards
Smart Motors is proud to be a long-standing Best of Madison award winner, earning recognition from Madison Magazine since 2003. Over the years, Smart Motors has received both Gold and Silver Awards across competitive automotive categories, including Best Auto Dealer, Best Auto Repair, Best Auto Service Shop, Best Import Auto Dealer, and Best Used Car Dealer.
With recognition spanning more than two decades—from 2003 through 2025 and continuing into the present—these competitive annual awards reflect the continued trust and support of the Madison community and recognize Smart Motors' commitment to exceptional customer service, quality vehicles, and expert automotive care.
CARFAX Lifetime & Top-Rated Dealer
The CARFAX Top-Rated Dealer recognition reflects Smart Motors' long-standing commitment to exceptional customer service, transparency, and customer confidence. Smart Motors has been recognized as a CARFAX Top-Rated Dealer from 2019 through 2025, earning the prestigious CARFAX Top-Rated Lifetime Dealer Award in 2022.
These honors recognize dealerships that consistently earn exceptional customer feedback and deliver a trusted, high-quality experience. This continued recognition reflects our commitment to providing a dependable pre-owned vehicle experience and earning the trust of our customers year after year.
Guinness World Records: Largest Hybrid Vehicle Parade
In 2011, Smart Motors made history by organizing the world's largest hybrid vehicle parade, bringing together 208 hybrid vehicles and owners from across the United States and Canada. This Guinness World Record celebrated the growing hybrid community while highlighting our commitment to hybrid innovation, sustainability, and Toyota's leadership in electrified vehicles.
President's Cabinet
Smart Motors proudly received the Toyota President's Cabinet Award in 2010, one of the most prestigious and highly coveted honors in the Toyota dealer network. Awarded to a select group of top-performing Toyota dealerships nationwide, President's Cabinet recognizes excellence across the entire dealership, including sales performance, operational standards, customer satisfaction, and overall commitment to the Toyota brand.
Earning this distinction places Smart Motors among an elite group of dealerships recognized for achieving the highest standards of performance and customer care.
