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As the holiday season draws near, the picturesque town of New Glarus, Wisconsin, transforms into a winter wonderland, welcoming locals and visitors alike to immerse themselves in the joyous spirit of the holidays at the New Glarus Christkindli Market. From December 1st through 3rd, 2023, this charming town will play host to a spectacular outdoor Christmas market and family activities which promises to be an enchanting experience for all. Nestled in downtown New Glarus, the Christkindli Market invites you to explore an array of local merchants within wooden on-street chalets adorned with twinkling lights and festive decorations. Browse more than 30 vendors showcasing an assortment of locally made and sourced holiday gifts, decorations, and delectable foods. With a warm drink in hand, the market offers the perfect opportunity for you to find unique treasures for every person on your shopping list. From traditional, to a touch of Wisconsin charm, local vendors will dazzle you with their designs. Santa's Chalet presented by Smart Motors One of the highlights for families is the chance to meet Santa Claus in his cozy chalet, presented this year by Smart Motors. "Children can share their Christmas wishes and parents can capture timeless memories with the jolly old man himself," says Justin Jackson, General Sales Manager for Smart Motors. "It's such a fun time for kids, and we are thrilled to be able to do this," said Jackson. But the holiday magic doesn’t stop there—prepare for a unique encounter with Wisconsin's very own "reindeer." Yes, you read that right—they're none other than our beloved cows, all dressed up to bring joy and laughter to visitors of all ages. Wisconsin Reindeer Horse-drawn Wagon Rides For a touch of old-world charm, hop aboard a horse-drawn wagon ride and enjoy the scenic beauty of New Glarus. From traditional stone streets to the chalet style architecture of local shops and confectionaries, bask in the one of kind allure of Wisconsin's "little Switzerland". The rhythmic clip-clop of hooves against the streets will transport you to a bygone era, creating moments of pure enchantment. As you wander through the market, be serenaded by live outdoor music performances and entertainment scattered throughout the weekend. The air will be filled with melodies that add to the festive ambiance, creating an atmosphere brimming with joy and merriment. The best part? Admission to the Christkindli Market is free, allowing everyone to join in the holiday cheer without any barriers. Whether you're a local looking for a delightful weekend or a visitor seeking an authentic small-town holiday experience, you're warmly welcomed to be part of this magical celebration. New Glarus Brewing Unveils Unique Beer While the market offers plenty of family-friendly activities, adults can indulge in a unique and exclusive treat courtesy of the New Glarus Brewing Company. For a limited time during the Christkindli Market, the brewery will unveil Wassail, a specially crafted holiday stout tantalizingly infused with hints of chocolate, vanilla, and spice. The bierstacheln experience, where a hot metal rod is skillfully plunged into the beer, caramelizing it and creating a decadent foam—a delightful indulgence exclusively available for onsite consumption at the market. Don't miss this opportunity to savor this one-of-a-kind brew and elevate your holiday spirit with this special treat. Festival Hours The Christkindli Market will open on the streets of New Glarus on Friday, December 1st, starting at 3 PM and will continue its festivities until 7 PM. On Saturday, December 2nd, the market will be open from 10 AM to 6 PM, followed by the final day on Sunday, December 3rd, from 10 AM to 5 PM. Plan your visit accordingly to ensure you don't miss out on any of the enchanting experiences this market has to offer. This magical event is brought to life by the New Glarus Chamber of Commerce, a testament to the community's spirit and dedication to spreading joy during the holiday season. As the snow blankets the streets and the aromas of freshly baked treats and seasonal spices fill the air, the New Glarus Christkindli Market invites you to create cherished memories, bask in the warmth of the holidays, and embrace the true essence of the season. Join us in this celebration of tradition, warmth, and the magic of Christmas in the heart of Wisconsin.

Awareness is Key According to HealthLine.com, Americans over the age of six are aware of breast cancer. They are also aware October is Breast Cancer Awareness Month. For 40-plus years, individuals, non-profits, and many other businesses have in their own way made their support for those who have been in any way affected by breast cancer abundantly clear, mostly through pink ribbon displays and sponsoring fundraising events for the cause. Susan G. Komen ribbon But even though the number of people who are well aware of breast cancer is staggering, every October the promotions keep coming. Banks, grocery stores, department stores and other retail outlets, etc. are decked out in pink throughout the month. From the White House to the Empire State Building to the Willis/Sears Tower and even the Eiffel Tower are lit up with pink spotlights. But some unique promotions come from fairly unlikely places. Eiffel Tower For instance, in the southern U.S., pizza chain Mellow Mushroom is offering ribbon-shaped pretzel appetizers and their own special pink cocktail to not only raise awareness, but also to show support. A portion of the proceeds from these limited-time offerings go to breast cancer non-profits. In the Midwest, one of the most unlikely places to go all out to display their support for Breast Cancer Awareness Month is a car dealership. Local Tribute Smart Motors in Madison has observed Breast Cancer Awareness Month in a bold and eye-catching manner every year since 2010. Anyone looking at the city’s west side night sky has witnessed a brilliant display in the form of a powerful rose-tinted glow. That's because Smart Motors sponsors a vivid light show in flowing streams of pink in respectful observation of Breast Cancer Awareness Month. This eye-popping exhibit is Smart Motors’ way of connecting with the community in a symbolic, entertaining and meaningful fashion for an exceedingly important cause. Smart Motors Toyota | Madison WI. “We are fortunate enough to have a real opportunity to show our support and hopefully inspire others to support the cause,” says General Sales Manager, Justin Jackson. “We know members of our staff and so many of our customers, in some way, have been touched by breast cancer. We want to be part of the cure.” Jackson says the dealership uses the pink gel lights as a reminder for women to take the time to stay informed, be proactive and schedule their recommended screening tests. Early detection improves one's chances for survival. The lights also serve to offer encouragement and support to all affected by breast cancer. From survivors and family members, to researchers, doctors, nurses, and supports teams who fight this battle day in and day out. Smart Motors Used Cars | Madison WI. HealthLine.com says both of these business models are doing what they should be doing. According to their website, “When picking a charity, make sure its focus is on patient support, not awareness. Patient support comes in many forms: from makeup classes, gas cards, and wigs, to exercise classes, and even full payment of treatment. All of these things can help a person with breast cancer through a trying time, both emotionally and physically.” HealthLine.com also suggests both businesses and individuals should reach out to resources in your geographic area, as many local organizations provide direct support to those in need, but don’t have a national presence. A social worker or patient navigator at a hospital or clinic near you can help you identify local resources. Pink Light Process The pink lights display at Smart Motors is believed to be the largest of its kind for an auto dealership in the Midwest. The pink aura will light up the west side throughout the month of October. It takes three days for Smart Motors to install the pink gels in their 149 exterior lights; 85 pink lights at the Toyota showroom and service facility location (5901 Odana Road), and 64 additional lights shining pink at their new preowned facility (Smart Motors Used Cars) across the street at 5710 Odana Road. It's a first-place display! About Smart Motors Smart Motors was founded in 1908 by O.D. Smart and is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer, Wisconsin’s largest Toyota Certified Used Vehicle dealer and one of Wisconsin’s largest volume Toyota dealers. Located at 5901 Odana Road, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. More information about Smart Motors.

Grab your lederhosen and dirndls because it's that time of the year again! The New Glarus Oktoberfest is back, and it's ready to bring the spirit of Bavaria to the heart of Wisconsin. From September 21 through September 24, 2023, New Glarus will be alive with the sounds of laughter, clinking steins, and of course, the lively oompah music. This year's Oktoberfest promises to be a four-day extravaganza of fun, culture, and community. Let's dive into the excitement and learn more about the history of New Glarus, the Swiss-inspired gem of the Midwest! The Vibrant History of New Glarus, WI New Glarus, WI Before we dive into this year’s Oktoberfest line-up, let's take a step back in time and explore the rich history of the charming town of New Glarus. Founded in 1845 by a group of Swiss immigrants, New Glarus was established as a haven for those seeking a chance for a better life. The settlers brought with them the traditions, architecture, and customs of their homeland, shaping the town's unique Swiss character. New Glarus Swiss architecture Walking through the streets of New Glarus feels like stepping into a quaint European village. The iconic Swiss-style buildings, colorful flower boxes, and picturesque landscapes pay homage to the town's Swiss heritage. Oktoberfest: A Fusion of Cultures and Fun Now, fast forward to the present, and New Glarus continues to celebrate its heritage in the most joyous way possible – through Oktoberfest! While the town's origins may be Swiss, Oktoberfest pays tribute to the Bavarian culture, bringing together the best of both worlds. It's a true fusion of cultures that captures the essence of community, camaraderie, and celebration. Smart Motors - 2023 Sponsor This year's Oktoberfest, proudly supported by Smart Motors, promises to be bigger and better than ever. With four days of non-stop festivities, there's something for everyone to enjoy. From traditional dances to beer tasting, live music to delicious food, and chainsaw woodcarving to horse drawn wagon rides, you won't find a moment of dullness during this exciting event. There’s even a petting zoo! Full list of events. What to Expect at Oktoberfest 2023 Lively Music and Dancing: Get ready to stomp your feet and clap your hands to the infectious rhythms of oompah music! The live bands will have you on your feet, dancing the polka and singing along to classic tunes that will transport you straight to the heart of Munich. From old world rhythms and bluegrass swager, to local favorites from The Jimmys. Culinary Delights: No Oktoberfest is complete without mouthwatering German cuisine, and this year won't disappoint. Savor the flavors of bratwurst, sauerkraut, soft pretzels, and more. And of course, don't forget to raise your stein high with a hearty "Prost!" as you enjoy some of the finest brews from New Glarus Brewing Co., a major supporter of Oktoberfest 2023. Family Fun: Oktoberfest isn't just for adults – it's a family-friendly event! There will be dedicated kids' activities including wagon rides, petting zoo and crafting to ensure every member of the family has a fantastic time. Tap The Wooden Keg: Now an annual tradition, Friday night at 7pm is when New Glarus Brewing Co. will tap a wooden keg of their famous Staghorn Octoberfest brew. Bring your camera (and your thirst), because this yearly ritual is a sight you won’t want to miss. New Glarus Brewing Co. - Tapping Wooden Keg 5. Community Bonding: One of the most heartwarming aspects of Oktoberfest is the sense of community it fosters. Locals and visitors come together, forging new friendships and memories that will last a lifetime. It's a time to celebrate diversity, culture, and the simple joys of life. Smart Motors: Driving the Spirit of Celebration Just as New Glarus is steeped in history and tradition, Smart Motors has a rich legacy of its own. As a trusted automotive dealership since 1908, Smart Motors has been serving the community with top-notch vehicles and service for 115 years. Their commitment to excellence and community involvement makes them the perfect partner for an event that's all about celebrating the best things in life. As the Fall temperatures start to roll in, the excitement for the New Glarus Oktoberfest, is reaching a fever pitch. From the rich history of New Glarus to the lively traditions of Oktoberfest, this event is a must-attend for anyone looking to experience the magic of culture, community, and camaraderie. So, mark your calendars, dust off your steins, and get ready to raise your voices in a hearty "Prost!" to an unforgettable celebration!

Blues, Brews & Food Truck Festival In New Glarus Get ready for a day filled with toe-tapping blues music, refreshing craft brews, and mouthwatering culinary delights at the much-awaited Blues, Brews & Food Truck Festival in New Glarus, Wisconsin! This fantastic event, taking place on Saturday, June 24th, from 11 am to 8 pm, and promises to be a celebration of the finest flavors and rhythms that will leave you with unforgettable memories. Sponsored by Smart Motors Toyota, this festival is a can't-miss opportunity to immerse yourself in the vibrant culture of Wisconsin. A Melodic Journey Prepare to be serenaded by the soulful sounds of blues music as talented musicians take the stage to entertain festival-goers throughout the day. In fact, Friday night June 23rd at 8pm, as a "pre-party launch". local New Glarus resident Jimmy Voegeli and his band, The Jimmy's, will take to the stage at Tofflers Pub & Grill. Known for their "Chicago-style blues"; get ready for electrifying guitar riffs from Perry Weber, a three-piece horn section (aka The Horn Boys) and of course Jimmy tickling the keyboard & producing the undeniable sound from the Hammond organ. Truly a pre-party you don't want to miss. The official festival kick-off on Saturday will feature the Stephen Hull Experience who will bring you to your feet with rock to blues, and funk to jazz. That afternoon features Tom Holland & the Shuffle Kings, along with Ray Fuller & the Bluesrockers will keep the tunes rolling with their unique style and guitar rhythm. Rounding out the evening will be John Primer & the Real Deal Blues Band at 6pm on the main stage From electric guitar riffs to heartwarming harmonica melodies, these captivating performances will create an atmosphere that transcends time and brings people together in celebration of the blues. Festival Schedule. The Jimmy's Craft Brews Galore What pairs better with blues music than an ice-cold craft brew? At the Blues, Brews & Food Truck Festival, you'll have the opportunity to sample a wide variety of craft beers, handcrafted by local breweries. From hoppy IPAs to smooth stouts, there will be something to suit every beer lover's palate. Sip on your favorite brew, engage in conversations with passionate brewers, and discover new flavors that will tantalize your taste buds. Whether you're a beer connoisseur or simply enjoying a refreshing pint, this festival offers a truly delightful experience. Delicious Culinary Adventures - On Wheels In addition to the captivating music and flavorful brews, the festival is a haven for food enthusiasts. A congregation of food trucks and vendors will entice you with an array of culinary creations ranging from traditional favorites to innovative twists. Sample gourmet sliders, mouthwatering barbecue, delectable desserts, and much more. The festival is a celebration of local food culture, showcasing the creativity and culinary expertise of the region. Bring your appetite and indulge in a gastronomic adventure like no other! Smart Motors Toyota: A Sponsor with a Passion The Blues, Brews & Food Truck Festival is proud to have the support of Smart Motors Toyota as its sponsor. Known for their commitment to excellence, Smart Motors Toyota shares the festival's passion for community engagement and fostering a vibrant local culture. Through their generous support, they help make this event a reality and contribute to the enrichment of New Glarus and its surroundings. Mark your calendars for the Blues, Brews & Food Truck Festival on Saturday, June 24th, in New Glarus, Wisconsin. With a perfect blend of blues music, craft brews, and delectable food, this festival promises a day of pure enjoyment and camaraderie.

Summertime in southern Wisconsin is known for its lively festivals celebrating its rich Swiss heritage and indulgent culinary delights. On June 9th and 10th, the charming town of New Glarus, Wisconsin, will come alive with two incredible events: Polkafest and the Beer Bacon & Cheese Festival. Sponsored by Smart Motors Toyota, these festivals promise a weekend filled with infectious polka music, mouthwatering bacon and cheese creations, and an abundance of craft beer from New Glarus Brewing Company. Get ready to immerse yourself in the festive atmosphere, savor the flavors of Swissconsin, and make memories to last a lifetime. Brewhaus Polka Kings Polkafest A Celebration of Wisconsin's Musical Heritage: Polkafest, an annual celebration of Wisconsin's musical heritage, is a delightful event that will transport you back in time to the days of lively polka dancing and infectious music. This festival, held on the downtown streets of New Glarus, pays tribute to the late Roger Bright, local musician and bandleader who was well loved in the polka world, and offers a spirited ambiance that will not only have you tapping your feet and twirling with joy, but you can learn how to polka Saturday morning. Polka is for everyone! As you enter the festival grounds, the vibrant sounds of accordions, trumpets, and clarinets will greet you, creating an irresistible energy. Traditional polka dances will take place throughout the day, allowing attendees to learn the steps or simply enjoy the impressive performances of seasoned dancers. From the infectious beats of the "Chicken Dance" to the romantic melodies of the "Waltz," Polkafest offers something for everyone. Old-world charm - New Glarus Wisconsin While music takes center stage at Polkafest, the event also features a variety of mouthwatering food and drink options. Treat yourself to delicious bratwursts, sauerkraut, and other traditional dishes that perfectly complement the festive atmosphere. And of course, don't forget to quench your thirst with a refreshing beer, as Wisconsin is known for its craft brewing culture. Beer, Bacon & Cheese Festival A Gastronomic Adventure: If you're a fan of beer, bacon, and cheese, the Beer Bacon & Cheese Festival is a dream come true. Located in the heart of New Glarus, this festival celebrates Wisconsin's love affair with these delectable treats. Prepare your taste buds for a delightful gastronomic adventure like no other. At the festival, you'll find an impressive selection of craft beers from local breweries, allowing you to sample unique flavors and styles. Whether you prefer hoppy IPAs, rich stouts, or crisp lagers, there's a brew to satisfy every palate. Expert brewers will be on hand to guide you through the beer-tasting experience, sharing their knowledge and passion for their craft. Beer, Bacon & Cheese Festival New Glarus WI But that's not all—prepare for a bacon and cheese extravaganza. Local chefs and food vendors will showcase their creativity by offering a range of bacon-infused dishes and cheese-based delicacies. Indulge in bacon-wrapped delights, cheese-filled creations, and unique flavor combinations that will tantalize your taste buds. Smart Motors - Festival Sponsor As a sponsor of Polkafest and the Beer Bacon & Cheese Festival, Smart Motors Toyota is committed to supporting the vibrant culture and culinary heritage of Wisconsin. With their dedication to community involvement, Smart Motors Toyota encourages locals and visitors alike to embrace the spirit of these festivals and enjoy all that New Glarus has to offer. A Weekend to Explore New Glarus, WI Mark your calendars for June 9th and 10th, and make your way to New Glarus, Wisconsin, to experience the infectious energy of Polkafest and indulge in the irresistible flavors of the Beer Bacon & Cheese Festival. From lively polka music to mouthwatering bacon.

Considered ‘the official kick-off to summer’, Brat Fest Memorial Day weekend at the Alliant Energy Center in Madison Wisconsin features live music, events for all ages and free parking all weekend compliments of Smart Motors. Memorial Day Weekend Festivities It all starts on Friday, May 26th with the time honored Wisconsite tradition of “ Take Your Brat to Work Day”! In-person pick up from 6am to 9am at Willow Island, and you should pre-order pick up for 100 brats or more. However, if you’d prefer you can order Brat Delivery from 9am to 12pm for orders of 60 brats or more. Live Music Friday, Saturday & Sunday Slaughter - Saturday Night | 8pm Three different stages with live music starting each day at 11am, you are sure to find some great, local bands to jam to. Friday night headliner on the Baker Tilly main stage at 7pm will showcase Steve Adler of Guns N’ Roses, and at 8pm on the Everlight Solar Grand Stage catch Frankie Ballard. Saturday night’s line-up features local favorite Madison County at 7pm on the Main Stage, and at 8pm hit it hard with classic rock national touring band Slaughter! Check out the entire weekend music line up here. Madison Wisconsin Weekend Events In addition to live music, Brat Fest weekend will include activities for all ages in the Kids Zone, Sports Zone and Farm Zone. Check out the Budweiser Clydesdales, Mr. Ed’s Magical Midway Carnival or bring your pup and have some fun in the Doggie Day Care zone. Parking, Accessibility & Shuttle Busses The Alliant Energy Center has over 5,800 paved and lit parking spots available onsite. From traditional vehicle parking to motorcycle, bicycle and accessibility parking (appropriate plates or permits required) all parking for the weekend will be free of charge compliments of Smart Motors. New for 2023, Brat Fest has a Trolley Shuttle to pick up guests to transport guests to the Brat Fest Entrance and the trolley is ADA accessible for wheel chair users. For more information about Brat Fest, events taking place that weekend, live music schedules and more, please visit the official Brat Fest site.

Herd of white-tailed deer in field on winter morning. They see you, but do you see them? According to State Farm insurance, as a Wisconsinite with a license to drive, you have a 1 in 57 chance of hitting a deer this year. Madison’s current population is roughly 277,000. That means more than 475 drivers who reside in the capitol city are going to have a collision with a deer sometime this year, and chances are it will be sooner than later. Stay Alert From now until December it is mating season, which brings deer and other wild animals out in droves, oblivious to their own safety. It’s that time of year when 7,000 deer-vehicle accidents occur throughout the state. At any given moment, but mostly around dusk, a deer will come bolting out of nowhere and strike your vehicle with full force. It’s an unfortunate experience. And it’s one that is getting costlier. “When a deer smacks into your car, they collide with significant force,” says James Anderberg, manager at Ball Body Shop. He says the Highway Data Loss Institute (HLDI) estimated that the average cost of November animal-strike claims between 2006 and 2019 rang in at $3,685 per claim. “But costs keep going up, and the supply chain is weak right now. Hitting a deer in 2022 is going to be quite costly.” James Anderberg Ball Body Shop Costly Repairs Continue to Rise Anderberg says to fix the average collision has increased by 10 or 15 percent annually over the past few years mainly due to the increase in the price of obtaining parts. Labor, he says, has increased as well. The advanced features that are currently on vehicles to help keep drivers and passengers safe are another reason repair costs are on the rise. And while a driver’s comprehensive insurance coverage should absorb these costs, many drivers elect not to carry comprehensive and therefor have to pay out of pocket. Even a small deer can cause significant damage. “Ironically, we’ve had to replace plenty of sensors, cameras, and other high tech safety features,” he says. “The things that are making vehicles safer for drivers, passengers and even pedestrians are ending up costing car owners more when it comes to impact with large animals.” Collision Warning Systems Continue to be Refined Anderberg says auto manufacturers are refining their collision-warning systems to help alert drivers to deer. “For now, though, manufacturers are still working on a front crash prevention system that is calibrated to recognize deer or other animals. Of course this does nothing for when a deer wallops your vehicle from the side,” he says. Anderberg acknowledges the situation is unfortunate, but assures Ball Body Shop has the expertise required to fix any deer crash incident. Ball Body Shop | Certified Collision Center Prevention is the Key To make sure the accidents never occur in the first place, Anderberg recommends avoiding high density areas where deer congregate after dark. Rural and suburban roads with zig-zagging stretches, long straightaways, uphill corners, sharp curves, dense culverts and low lighting can all overlap to create dangerous choke-points where accidents may occur. However, if you cannot avoid these areas during your daily commute, simply slow down. Use your vehicle's high beams to help extend your visual light of sight. Anderberg's Tips for Motorists • Always use caution when driving - especially at dusk and into the evening hours. When light levels are low animals are more active. • Complacency equals negligence. Stay alert, focused and pay attention – be aware of the landscape and your environment. • Deer generally travel in small groups. If one crosses the road, odds are there are others nearby that might attempt crossing. Watch for and recognize deer crossing signs. • Sometimes it makes sense to hit the deer. This might sound callous, but if the choice comes down to hitting a deer or swerving over the center line, hitting the deer will cause less damage and reduces mortality rates. • Be a speed limit driver, higher speeds reduce reaction times - going the speed limit increases travel safety. • Keep your lights, brakes and tires well maintained for optimal performance. • Buckle-up, don't tailgate and remember to slow it down. • Prepare for the unexpected. About Ball Body Shop Ball Body Shop | Middleton Wisconsin Ball Body Shop, the official body shop of Smart Motors, opened its doors in 1950 and provides the Madison area with customized, cost-effective auto-body services to all domestic and imported vehicle makes. Ball Body Shop has been voted “Best Body Shop” by the readers of Madison Magazine over the years. Ball Body Shop is located at 2225 Eagle Drive, Middleton WI. Phone #: 608.831.5944.

Smart Toyota Pink for Breast Cancer Smart Motors Toyota in Madison has observed Breast Cancer Awareness Month in a bold and eye-catching manner every year since 2010. Anyone looking at the night sky near Odana Road has witnessed a brilliant display in the form of a powerful rose-tinted glow. That's because Smart sponsors a vivid pink light show in respectful observation of Breast Cancer Awareness Month. This eye-popping exhibit is their way of connecting with the community in a symbolic, entertaining and meaningful fashion for an exceedingly important cause. As most people know, the color pink – especially pink ribbons – has become synonymous with breast cancer. But are you aware of the history behind this iconic symbol? To set the stage, one has to go back to 1979 and the “Iran Hostage Crisis.” This is when the U.S. Embassy in Tehran was overtaken by supporters of the Iranian revolution. The Iranians – who were primarily college students – held 52 United States Diplomats hostage for 444 days. Inspired by a Ribbon Inspired by a 1973 number-one song, the wife of one of the hostages decided to literally “ Tie A Yellow Ribbon Round The Ole Oak Tree” to make people aware of the touch and go situation her husband and 51 others were in. Suddenly yellow ribbons were tied around every kind of tree as her campaign took off throughout America. The second such statement was during the AIDS crises. Activists opted for the color red, and looped the ribbon so it could be worn as a pin. The red ribbon pin was created to raise consciousness of the disease and also to represent those affected by it. The symbol went viral after it made its national television debut as presenters and nominees donned them at the 1990 Tony Awards. Susan G. Komen for the Cure® has used the color pink in their logo since the non-profit’s inception in 1982. But it wasn’t until 1991 that the breast cancer awareness and fundraising organization began distributing pink ribbons to all breast cancer survivors and participants of the Komen New York City Race for the Cure®. Then in 1992, Alexandra Penney, editor-in-chief of Self magazine, wanted to put the magazine’s second annual Breast Cancer Awareness Month issue over the top. She did this by creating a ribbon and enlisting the cosmetics giants to distribute them in New York City stores. And thus, the birth of the pink ribbon! Pink Lights Bring Awareness “With our pink light display, we are fortunate enough to have a real opportunity to increase awareness,” says Robert Jordan, Assistant General Manager at Smart Toyota. “We know that members of our staff and so many of our guests who use our services have been, in some way, touched by breast cancer. We want to be part of the cure.” Assistant General Manager, Robert Jordan According to Komen.com, In 2022, it’s estimated among women in the U.S. there will be: • 287,850 new cases of invasive breast cancer (This includes new cases of primary breast cancer, but not breast cancer recurrences.) • 51,400 new cases of ductal carcinoma in situ (DCIS), a non-invasive breast cancer • 43,250 breast cancer deaths Mid-West Largest Display The pink lights display at Smart Motors is believed to be the largest of its kind for an auto dealership in the Midwest. It generally takes three days to install the pink gels in their 149 exterior lights. They will have a total of 85 pink lights at the Toyota showroom and service facility location (5901 Odana Road), and there will be 64 additional lights shining pink at their new preowned facility across the street at 5710 Odana Road. It's a first-place display for one of Wisconsin's largest volume Toyota dealers, and the Midwest's largest hybrid dealership. The pink aura will light up the west side throughout the month of October. Smart Toyota's Pink Lights Smart Motors was founded in 1908 by O.D. Smart and is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer and one of Wisconsin’s largest volume Toyota dealers. Located at 5901 Odana Road, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. Dealership's history.

Dreaming of the great outdoors and pondering the perfect destination for your next summer road trip with friends or family is exciting. Is it a lake house, the beach, or perhaps visiting as many Wisconsin state parks as possible in a two-week period? Regardless of your ultimate destination, the heat of summer can be just as hard on a vehicle as the freezing temperatures of winter. And just like its seasonal counterpart, summer is not a time when one would like to experience any maintenance drama. The mere thought of any component of a vehicle overheating, a belt or hose drying out, cracking, or breaking, or the A/C suddenly going out is a bummer. One does not want to be baking in a sweltering hot car during the long days of summer. Vehicle Summer-ization for Summer Road Trips “Wisconsinites know how important it is to winterize their vehicles, but often they neglect to ‘summer-ize’ them, too,” says Luis Roman, Assistant Service Manager at Smart Motors in Madison. “While some things can easily be done by the owner, there are also some where a service professional comes in handy.” Luis Roman, Assistant Service Manager Roman says the maintenance in general has become increasingly important over the past few years. With both new and previously owned vehicles being in short supply – obtaining a new car, truck or SUV can take six months or more - staying on top of seasonal upkeep is paramount. “In the long run,” says Roman, “it’s going to be much more economical to make minor repairs than it is to try to jump into a different new or used vehicle.” Roman says $500 for something like a radiator flush or a brake repair is not going to hurt your wallet quite like the $500 per month you could face if you’re forced to purchase a new vehicle in the current economy. He says there are many steps one can take to be proactive with “summarizing” to avoid drastic situations. Proactive Car And SUV Maintenance First, he suggests, is to have a qualified service technician thoroughly inspect your vehicle’s HVAC (heating, ventilating and air conditioning) system at least once a year. Often you can request this service in conjunction with another service such as an oil change. Typical A/C Service includes; • A visual inspection of hoses, lines, seals and other components for leaks as well as inspecting the drive belt for cracks or damage. • A check of pressures to test operation, refrigerant charge and outlet temperatures. • If the system is found to be low on refrigerant, a leak test is performed to find the source of the leak. Keep in mind if your vehicle is leaking refrigerant, it is damaging the ozone layer. • A/C service should also include a check of the compressor’s drive belt and tension. These measures should be enough to get you comfortably through the heat, but Roman says his team is trained to offer additional measures that will help your car stave off the heat of the street. Additional procedures either the vehicle owner or service technician can perform are: Road Trip Checklist • Check the level and strength of the coolant. A low coolant level may allow your engine to overheat. Make sure the coolant reservoir is filled to the proper level. Wait until the engine has cooled to check the level inside the radiator. If low, add a 50/50 mixture of the specified coolant and water. • Make sure the cooling fan works. The electric cooling fan should come on when the air conditioner is turned on to MAX. No fan may mean a defective fan motor, relay or electrical problem. • Battery evaluation. Batteries are lasting longer than they used to but the key with a battery evaluation is in the testing which gives both the available cold cranking amps vs. what the battery is rated for and the second is a battery health check which indicates potential battery life and can often predict a battery failure before there are symptoms. Hot weather is actually harder on batteries than cold weather because it increases the rate of evaporation of the liquid electrolyte inside the battery. • Change the oil. Replacing old dirty oil with fresh oil can increase the lubrication protection for your engine. • Check or replace the windshield wipers. Natural rubber wiper blades have a limited life of a year or less. Sun exposure, extreme heat and cold all age the rubber and cause it to become hard and brittle. • Check tires. Check the tire for wear, uneven wear, age cracks or damage. Check the inflation pressure in all the tires, including the spare. Underinflated tires make the tires run hot and increases the risk of a blowout. Being Prepared is the Key Lastly, Roman says there are a few steps vehicle owners can do themselves to stay cool: Exterior Paint Protective (wax) helps prevent fading • Wax the body. Your vehicle’s body should be waxed or sprayed with some type of protectant to help shield the paint from the ultraviolet rays from the sun, and summer smog in urban areas. • Keep your cool. Buy a sun shade for the windshield to reflect light so the interior doesn't get so hot if the vehicle is parked in direct sunlight. Also, close the sunroof sunshade, and leave the windows cracked so hot air can escape. This can lighten the cooling load on the air conditioner when the vehicle is first started, and prevent you from getting a hot seat or burning yourself on hot interior surfaces. • Protect yourself. Wear a hat and sun screen, and carry a bottle of water in the car in case you get stuck for a long period of time in traffic or have a break-down on a hot day. Roman says these precautions should be enough to keep you and your vehicle cool. Of course bad things happen at the absolute worst time, but taking some simple preventative measures should drastically lower the risk of them happening to you. About Smart Motors Toyota In Madison, WI Smart Motors was founded in 1908 by O.D. Smart and is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer and one of Wisconsin’s largest volume Toyota dealers. Located at 5901 Odana Road, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. For more information, check out their history. visit https://www.smarttoyota.com/our-history.html

Winter in Wisconsin Is Your Vehicle Ready for another Wisconsin Winter? As anyone who has ever lived through one can attest, winters in Wisconsin can get cold. Really cold. Not just nippy, but seemingly a few degrees above absolute zero cold. The biting sort of cold that, despite several layers of clothing, cuts through your body like a frozen blade of a knife. It stings! Thankfully, one only needs to be out in it for brief periods at a time; usually as long as it takes to go from a heated building to one’s vehicle and back again. Even though you may not be exposed to the blustery, frigid elements for long, your vehicle may have been sitting out for hours. Ideally, you can stay inside and remote start your transport. But one fantastically freezing day, you try it and nothing seems to happen. You’re going to have to brave the frozen tundra to try to get it started. You trudge over the frozen landscape, reach your vehicle, quickly nestle in, turn the key in the ignition, and – oh no! – all you hear is a hideous series of click-click-clicks, groans, and exhausted whirs. You’re in a bind now. Why oh why didn’t you winterize your ride!? Deadly Winter According to the National Weather Service, “Hundreds of people are injured or killed each year as a direct result of winter weather. Heavy snowfall and blizzards easily trap motorists in their vehicles and make walking to find help a deadly effort. Severely cold temperatures and wind chills during and after a winter storm can lead to hypothermia and kill anyone caught outside for too long.” Jason Vasen, Master Diagnostic Technician at Smart Motors in Madison, says there’s no time like the present to start getting your vehicle in shape for the unpredictable winter season. “If a car moves, many people assume everything is in good operating order,” says Vasen. “While the car might still have the oomph needed to go, preventative maintenance will help prevent future breakdowns … and major expenses.” Vasen recommends having your vehicle serviced to prepare it for the challenges winter can pose. Vehicle Winterization Checklist Winterization Checklist Battery –It’s not an illusion; it really does take more power to start your car in the winter because battery power decreases as the temperature drops. If your battery is already having problems, your risk of breaking down or becoming stranded increases. It is recommended to have a battery with at least the vehicle manufacturers CCA rating, most hybrids will have 12 volt batteries under 400 CCA which are fine for that application Cooling system – Your automotive service technician can tell you what antifreeze should be used and the appropriate coolant-to-water ratio to avoid potential freezing. Belts, hoses, spark plugs, wires and cables – While they can go bad at any time, if they do in the winter, you could be stuck in the cold for an unfortunately long period. Brakes and tires – the cold doesn’t necessarily harm these components, but it doesn’t hurt to make sure they are in the best condition to handle the hazards of winter driving. Winter Survival Kit “These areas might seem small compared to the engine or fuel intake system, but without the small things aiding the large items, your vehicle will not function properly,” he says. Vasen says all motorists should have a cell phone and phone charger handy, and it doesn’t hurt to have quality wiper blades installed and your windshield wiper fluid topped off. Drivers shouldn’t let their gas go much below a half tank in the wintertime, either. Plus he recommends keeping a worst-case-scenario-kit in your vehicle, filled with the following items: Junk in Your Trunk ·         A blanket ·         Several heavy duty garbage bags: Can be a makeshift rain coat; keep your clothing off the wet ground when changing a tire, or to collect wet items. ·         A shovel ·         Kitty Litter - which can help aid in traction ·         Jumper cables or a battery-powered portable booster ·         Flashlight or emergency light ·         First aid kit ·         Food ·         Jack and spare tire: Know how to use them — do a practice run if necessary. Smart Motors was founded in 1908 by O.D. Smart and is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer and one of Wisconsin’s largest volume Toyota dealers. Located at 5901 Odana Road, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume.  For more information visit their history page.

Green Light a Vet | Smart Motors | Madison WI Local Support. National Exposure. Have you ever noticed when you drive by Smart Motors, whether it is on the beltline or Odana Road, some of their powerful lamp posts project a green hue? And if you have noticed, ever wondered why? For 11 months out of the year, since 2015, Smart Motors has been a proud advocate of the “ Green Light A Vet” campaign. Only in October do their three perpetually glowing green lights turn pink in support of “Breast Cancer Awareness Month.” “I believe nationally the campaign was started in 2015,” says Smart Motors’ Assistant General Manager, Robert Jordan.” And even though we’ve been supporting it for the past seven years, I’m not really sure people know what exactly the lights mean.” What Does it Mean? According to campaign organizers, “’Greenlight A Vet’ is a campaign to establish visible national support for our veterans by changing one light to green. Green is the color of hope, renewal and well-being. ‘Greenlight’ is also a term commonly used to activate forward movement. The simple action of changing one light to green is intended to spark a national conversation regarding the recognition of veterans, and ‘greenlight’ them forward as valued members of our communities." “We think the ‘Greenlight a Vet’ campaign is unique and important,” Jordan says. “U.S. military veterans are brave, hard-working men and women who have sacrificed a lot for our nation, but when they are out of uniform they become somewhat camouflaged. By keeping a green light burning, they know their valor is being recognized and honored; not just on Veterans Day.” Local Locations For those who are curious to see Smart Motors’ three green lights, there is one next to the beltline at their new Toyota Showroom & Service Center (5901 Odana Road), one at Smart Motors Used Cars (5710 Odana Road), and one at their Prep & Detailing facility (5775 Tokay Blvd). This year, Veterans Day is observed on November 11. But by changing one light to green in a visible location - your porch, in your home, or at your place of work -and keeping it glowing symbolically shows support for our Vets 365-days a year. Social Media Hashtag “We’d love to see other people and companies in the Madison area get involved,” says Jordan. “As part of the campaign, people are asked to share their support by taking a picture of their green light and posting it using the hashtag #greenlightavet. The whole thing takes very little effort, but it speaks volumes.” About Smart Motors Smart Motors was founded in 1908 by O.D. Smart and is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer and one of Wisconsin’s largest volume Toyota dealers. Located at 5901 Odana Road, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume.  For more information, check out Smart's history page.

Smart Toyota's pink lights supporting breast cancer awareness 12th Annual Pink Light Display Chances are, you’ve been directly or peripherally affected by cancer. The disease impacts the lives of millions of Americans annually. Breast cancer is the third most prevalent form of cancer in the U.S. (behind skin and lung cancer) with nearly 200,000 new diagnoses each year. This means that another American woman is diagnosed with breast cancer at the shocking rate of every two minutes! It is the most common invasive cancer in women with a global outreach affecting an alarming one in eight. Because of these staggering statistics, Smart Motors in Madison has observed Breast Cancer Awareness Month in a bold and eye-catching manner every year since 2010. Anyone looking at the night sky near Odana Road has witnessed a brilliant display in the form of a powerful rose-tinted glow. That's because Smart Motors sponsors a vivid light show in flowing streams of pink in respectful observation of Breast Cancer Awareness Month. This eye-popping exhibit is the Smart Motor way of connecting with the community in a symbolic, entertaining and meaningful fashion for an exceedingly important cause. “We are fortunate enough to have a real opportunity to increase awareness,” says CEO J.R. Smart. “We know that members of our staff and also so many of the individuals who use our services have been, in some way, touched by breast cancer. We want to be part of the cure.” Smart says the dealership uses the pink gel lights as a reminder for women to take the time to stay informed, be proactive and schedule their recommended screening tests. Early detection improves one's chances for survival. The lights also serve to offer encouragement and support to all people affected by breast cancer. It generally takes three days for Smart Motors to install the pink gels in their 149 exterior lights. They will have a total of 85 pink lights at the Toyota showroom and service facility location (5901 Odana Road), and there will be 64 additional lights shining pink at their new preowned facility, Smart Motors Used Cars, across the street at 5710 Odana Road. It's a first-place display for one of Wisconsin's largest volume Toyota dealers, and the Midwest's largest hybrid dealership. The pink lights display at Smart Motors is believed to be the largest of its kind for an auto dealership in the Midwest. The pink aura will light up the west side throughout the month of October. Smart Motors was founded in 1908 by O.D. Smart and is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer and one of Wisconsin’s largest volume Toyota dealers. Located at 5901 Odana Road, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. For more information visit www.smarttoyota.com/our-history.html.