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Meet Our Team

Meet Our Team

Toyota Sales

Al Franklin

Al Franklin

Sales Manager

Rodney Potter

Rodney Potter

Sales Manager

With more than 24 years of automotive experience, Rodney Potter joined the Smart Toyota family in 2009. He was drawn to the automotive industry because he enjoys working with people, and building those connections continues to be the best part of his job. Rodney understands that buying a vehicle is one of the biggest purchases a person will make, and he takes pride in helping each customer find the right fit for their needs and lifestyle. When customers work with Rodney, they can count on a dependable, caring experience and timely communication. He takes the time to listen, stays responsive throughout the process, and works hard to make sure every customer feels supported from the first conversation to the moment they drive away. Outside of work, Rodney enjoys hiking and spending time outdoors. If you’re in Madison, he recommends exploring the UW–Madison Arboretum, his go-to spot for a peaceful hike.

Gary Frederick

Gary Frederick

Sales Manager

Since 2011, Gary Frederick has been helping Smart Toyota customers find vehicles that fit their lifestyle and budget. A former customer himself, Gary brings honesty and care to every interaction—and outside of work, he loves the outdoors, biking, skiing, and grabbing a meal at The Great Dane.

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Todd Wersland

Todd Wersland

Sales Manager

Javier Leon

Javier Leon

Sales Manager | Hablo Espanol

Javier Osuna Leon has been part of the Smart Toyota team since 2015, bringing a decade of experience to his role as New Car Sales Consultant. Introduced to the company by a family member, Javier quickly discovered a passion for helping customers find solutions to their automotive needs. -- His favorite Toyota is the 4Runner, which he admires for its legendary longevity, toughness, reliability, and strong resale value. Javier’s very first car was a 1998 Camry, and he still remembers how durable and inexpensive it was to own—an experience that reinforced his trust in the Toyota brand. Known for his expertise, knowledge, and professional approach, Javier makes sure each customer drives away in a vehicle they’ll love for years to come. Outside of work, he enjoys spending time with his family, supporting his kids’ activities, running, and working out at the gym. For a night out in Madison, Javier recommends Eno Vino for its high-quality food, excellent service, and perfect atmosphere.

Ron Miller

Ron Miller

Sales Manager

With 7 years of automotive experience, Ron Miller joined the Smart Toyota family in 2019 after a business deal fell through and a friend encouraged him to explore a career in the automotive industry. What started as a new opportunity became a career Ron truly enjoys, giving him the chance to meet new people, build relationships, and help customers make one of life’s biggest purchases with confidence. Ron’s favorite Toyota is the Highlander Hybrid because it brings together everything he values in a vehicle: a smooth, comfortable ride, impressive 35 MPG fuel efficiency, and plenty of room for the whole family. His love for cars started early with his first vehicle, a Dodge Omni. Before he was even old enough to drive, Ron took pride in caring for it, and learning to drive its manual transmission made owning his first car an experience he will never forget. When customers work with Ron, they can expect honest, direct answers and a straightforward experience. He understands that vehicles are more expensive than ever, and choosing the right one is an important decision. Ron takes the time to listen, learn what matters most to each customer, and provide the information they need to feel confident in their choice. He believes buying a vehicle should be simple, not complicated. Outside of work, Ron enjoys helping his family and community, volunteering when he can, and spending time with family, friends, and his dog, Sky. If you’re in Madison, Ron recommends Slices Bar & Grill, a local favorite known for good food, good people, and affordable options for larger groups.

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Jean Nolos Joseph

Jean Nolos Joseph

Sales Manager

Since 2021, Jean Joseph has been helping families at Smart Toyota find the perfect ride. Known for his patience and honesty, Jean makes the process stress-free—and outside of work, he enjoys time with family and great food at Vintage Brewing.

Cole Cossette

Cole Cossette

Sales Manager

With 4 years of automotive experience, Cole joined the Smart Toyota family in 2022. A longtime Toyota enthusiast, he grew up seeing how well Toyota vehicles treated his family, which inspired him to represent a brand he truly believes in. Cole’s favorite Toyota is the Land Cruiser because it can do just about anything. Whether it’s taking on an adventure out west or providing a comfortable ride for a long road trip, the Land Cruiser offers the capability and versatility to go anywhere. His first car was a Mitsubishi Eclipse, and he still remembers how exciting it was to finally have a vehicle of his own. As a lifelong car enthusiast, he loved having something fun to drive. When customers work with Cole, they can expect someone who listens, communicates honestly, and puts their needs first. He understands the negative stereotypes sometimes associated with car sales and has made it his mission to provide a different experience built on integrity, honesty, and trust. His goal is to help every customer find the right vehicle while making the process enjoyable from start to finish. Outside of work, Cole enjoys exploring Madison by bicycle, walking along the Isthmus, cheering on the Badgers, Packers, and Bucks, and spending time with his girlfriend, friends, and family. If you’re in Madison, Cole recommends checking out Ogden’s North Street Diner for their famous French toast sandwich.

Doug Ennis

Doug Ennis

Sales Manager

Doug Ennis joined Smart Toyota in 2024 as a Sales Professional, bringing with him a lifelong passion for automobiles and a genuine love for sharing that passion with his clients. For Doug, the best part of the job is meeting and interacting with the diverse community of people who walk through the doors. His favorite Toyota is the iconic Land Cruiser, a model he admires for its rich history and evolution over the years. Doug’s very first car—a Toyota Celica with pop-up headlights—gave him the freedom of the open road and the challenge of learning a manual transmission. - When he’s not at the dealership, Doug enjoys spending time outdoors at the dog park with his three pups: Rosie, Daisy, and Axl. Known for his commitment to both his clients and the Toyota brand, Doug takes pride in being a trusted advisor, making sure every customer drives away in a vehicle that fits their needs today and well into the future.

Linda Garcia

Linda Garcia

Sales Manager | Hablo Espanol

AJ Gill

AJ Gill

Sales Manager

Meet AJ, a Sales Professional who brings six years of automotive industry experience and genuine passion to Smart Motors Toyota, having joined our team in 2024. AJ got started in this business because he loves meeting new people from all walks of life, and as a self-proclaimed "huge gearhead," he's passionate about everything automotive-related. His favorite Toyota is the legendary Supra because "it is the pinnacle of JDM cars" with the incredible 2JZ engine that he considers one of the greatest engines ever assembled. AJ's automotive journey has a humble beginning – his very first car taught him a lesson about being "dumb enough to think painting my own rims at 14 years old would actually look good." When he's not helping customers, you'll find him enjoying any type of sport, cheering for his teams: the Packers, St. Louis Cardinals, Iowa Hawkeyes, Miami Heat, and Detroit Red Wings. For local entertainment in Madison, AJ recommends catching the Madison Capitals for great hockey at a great price. When you work with AJ, you can count on honesty, integrity, communication, and a personalized, no-pressure sales experience – because he believes every customer deserves individual attention and respect.

Paul Paradiso

Paul Paradiso

Sales Manager

Ahmed Elshendidi

Ahmed Elshendidi

Sales Manager

Dana Raker

Dana Raker

Sales Director

Dana Raker has been part of the Smart Toyota family since 2001, bringing more than 24 years of automotive experience to helping customers find the right vehicle. Inspired by friends in the industry, Dana discovered a true passion for “putting dreams in driveways” and making one of life’s biggest purchases an exciting, stress-free experience. Known for creating a great ownership journey from start to finish, Dana’s favorite Toyota is one that not only looks sharp but also delivers a smooth ride. - Outside of work, Dana enjoys concerts, live music, sporting events, and trips up north to Eagle River, as well as time spent with friends and family. And if you’re in Madison, Dana suggests checking out Lucille’s for the great views and their delicious wood-fired pizza.

Mark Heckel

Mark Heckel

Sales Director

With more than 36 years of automotive experience, Mark has been part of the Smart Toyota family since July 1995. His career began when his car broke down and his mother suggested he apply for a position at a dealership because sales representatives were offered a demo vehicle. That unexpected opportunity led to a long and rewarding career in the automotive industry. The best part of Mark’s job is building relationships and creating loyal, lifelong customers. He enjoys helping people find the vehicle that fits their needs and believes buying a new vehicle should be a fun, exciting, and memorable experience. His favorite Toyota is the Sienna. As a dad and the owner of two Siennas, he appreciates the comfort, versatility, and flexibility they provide for his busy life. Outside of work, he enjoys spending time with his children and his own father, as family is incredibly important to him. While he does not eat out often, he enjoys the Madison area’s many great supper clubs, especially for a Friday night fish fry or prime rib dinner paired with an Old Fashioned. Customers can count on Mark to work hard to provide an excellent experience from start to finish. He is proud to represent Toyota and be part of Smart Motors, a company that has served the Madison community for more than 100 years. He values the experience and dedication of Smart Motors’ long-term employees and their shared commitment to creating happy, loyal customers.

Donnie Taylor

Donnie Taylor

Inventory Manager

Used Car Sales

Chris Karinopoulos

Chris Karinopoulos

Sales Manager

Chris Karinopoulos has been part of the automotive world for more than 23 years and has proudly called Smart Toyota home since 2003. His passion for cars sparked his career, but it’s the people that keep him excited—he loves meeting new guests and helping them find the right Toyota. For Chris, the satisfaction comes from making the process transparent, timely, and pleasant from start to finish. His favorite Toyota embodies utility, practicality, reliability, and great looks—all the things he values in a vehicle. Outside of work, Chris enjoys cycling around Lake Mendota and still laughs about his first car, where a power slide nearly ended with him in a tree. With Chris, you can always expect a friendly face and an honest approach.

Phil Wojtowicz

Phil Wojtowicz

Sales Manager

Meet Phil, a seasoned Sales professional who has been making car buying easier for customers since joining Smart Motors Toyota in 2013, bringing over 12 years of automotive industry experience to the team. Phil entered this business because he wanted to work somewhere that felt like a career, not just a job, and he's passionate about helping customers because he believes many places aren't truly trying to help people find what's best for them. What he loves most about his role is when everyone is on the same page for the customer, creating that perfect buying experience. Phil's favorite Toyota is the Avalon because he appreciates big, soft, quiet cars, and Toyota nailed that combination – and he's hoping they bring it back. His automotive memories include his very first car, which he fondly remembers as "brown on brown" – brown exterior with brown interior Oldsmobile! When Phil isn't helping customers at the dealership, you'll probably find him out on his boat, hanging out with neighbors, playing with his son, or tackling house projects. Phil's approach is refreshingly honest – he always puts himself in his customers' shoes and gives them his most genuine opinions, ensuring they find the vehicle that's truly right for them.

Shpend Jonuzi

Shpend Jonuzi

Sales Manager

Shpend Jonuzi has been helping customers at Smart Toyota since 2011, after transitioning from running his own restaurant to finding his passion in the automotive world. Over the past 14 years, he’s built a reputation for exceptional customer service, taking the time to answer every question so his guests can feel confident in their decision. Shpend’s favorite Toyota is one that balances great gas mileage, plenty of space, and a quiet ride—making it a smart choice for everyday life. Outside of the dealership, family always comes first, but when time allows, you’ll find him on the golf course or enjoying music through one of his instruments. Shpend believes in treating customers the way he’d want to be treated, with honesty, care, and a commitment to making the car-buying experience a positive one.

Ray Harp

Ray Harp

Sales Manager

Austin Frye

Austin Frye

Sales Manager

Austin Frye has been helping guests at Smart Toyota since 2019, bringing honesty, transparency, and a genuine love for meeting new people to every interaction. He knows buying a vehicle is a big decision, so his focus is always on making sure it’s the right fit—no pressure, just straight-up guidance. Austin’s favorite Toyota is the 4Runner, which he calls a “reliable beast” whether it’s powering through Wisconsin winters or tackling the trails. Outside of work, you’ll often find him hiking with his dogs at Devil’s Lake or exploring new state parks across Wisconsin. And while he still laughs about the short-lived purple car that barely lasted two days before he upgraded to a truck, Austin’s passion for helping customers find their perfect ride has stuck with him ever since.

Peter Stratton

Peter Stratton

Sales Manager

With 39 years of automotive experience, Peter Stratton joined the Smart Toyota family in 1996. After finishing school in 1982, Peter knew he wanted a career where he could help people, and the automotive industry gave him the opportunity to guide customers through one of their biggest purchases. Throughout his career, Peter has found great fulfillment in helping people find the vehicle that fits their needs, wants, and lifestyle. For Peter, it’s all about “putting dreams in driveways” and creating a positive experience for every customer. Peter’s favorite Toyota is the Land Cruiser, a vehicle he has admired from the very beginning. He loves its legendary capability and confidence to take on some of the most rugged terrain. His first car was a 1968 Pontiac Station Wagon, and he still remembers the time he jumped it over a 20-inch snowbank—only to land in 10 feet of snow and have to dig his way out! When customers work with Peter, they can expect loyalty, honesty, and nearly four decades of automotive knowledge. He has experienced countless situations throughout his career and enjoys using that experience to guide customers and help them make a decision they feel confident about. Outside of work, Peter enjoys spending time outdoors golfing, skiing, and swimming, but most importantly, spending time with his family. He and his wife, who is from the Philippines, enjoy traveling there and spending time at the home they built on Onay Beach. If you’re in Madison, Peter recommends Oakcrest Tavern for their great burgers, fish, and menu favorites, plus a great Old Fashioned.

Bryan Hernandez

Bryan Hernandez

Sales Manager

Swenson Blanchard

Swenson Blanchard

Sales Manager

Max Doan

Max Doan

Sales Manager

Greg Erzen

Greg Erzen

Sales Director

With 27 years of automotive experience, Greg Erzen joined the Smart Toyota family in 1999. After graduating from college, Greg originally saw the automotive industry as a temporary opportunity while deciding his next career move. However, what started as a short-term path turned into a rewarding 27-year career built around helping people and creating lasting relationships with customers. Greg’s favorite Toyota is the 4Runner, having owned five throughout the years. He appreciates its capability, reliability, and the adventure it brings to everyday driving. His first car was a 1983 Ford Escort, and he still remembers the bright red vinyl interior that made it unforgettable. When customers work with Greg, they can expect full transparency, honesty, and a straightforward experience. He believes in building trust with every customer and creating relationships that last well beyond the initial purchase. Outside of work, Greg enjoys watching and participating in sporting events. Whether he’s cheering from the sidelines or getting involved himself, he enjoys staying active and supporting the teams and activities he loves.

Tim Nugent

Tim Nugent

Sales Director

Tyler Nadelhoffer

Tyler Nadelhoffer

Sales Director

Chad Nettesheim

Chad Nettesheim

Sales Director

Since 2012, Chad Nettesheim has been helping Smart Toyota customers enjoy a stress-free car-buying experience. He’s a family man who loves the Toyota Sienna, biking with his kids, and watching Wisconsin sports.

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TJ Johnson

TJ Johnson

Vehicle Acquisition Manager

With 46 years of automotive experience, TJ joined the Smart Toyota family in 2006. His passion for cars and enjoyment of working with people first brought him into the automotive industry, and those are still the parts of the job he values most today. TJ enjoys listening to customers, understanding their needs, and helping make the process of selling a vehicle easier and less stressful. His favorite Toyota is the Avalon Hybrid, which he proudly drives and loves for its comfort and efficiency. When customers work with TJ, they can expect someone who listens carefully, offers thoughtful suggestions, and helps them feel confident about selling their vehicle. Outside of work, TJ enjoys reading and spending time outdoors whenever he can. He enjoys taking in the fresh air, appreciating the changing seasons, and finding time to relax with a good book.

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