Community Involvement
Smart Motors Community Involvement
Smart Motors is pleased to support our local community!
At Smart, we’re proud to be known for more than just quality vehicles and great prices — we’re also known for how we treat people. Providing exceptional customer service is at the heart of everything we do. But our commitment doesn’t stop there. We’re deeply invested in giving back to the Madison, WI community we call home. From partnering with incredible local organizations to supporting causes that matter, we’re just as passionate about making a difference as we are about helping our customers.

Gigi's Playhouse
GiGi’s Playhouse Madison is a vibrant, community-powered 501(c)(3) nonprofit and part of the only nationwide network of Down syndrome Achievement Centers—established in 2016 to serve south-central Wisconsin. They offer **completely free**, research-based educational, therapeutic, and career-development programs to individuals of all ages with Down syndrome, along with support and resources for their families and the broader community. With over 395 local families served, nearly 500 hours of programming each month, and award-winning execution and leadership, their mission is clear: to change how the world views Down syndrome and promote acceptance and belonging for all.
Czar's Promise
We’re proud to announce that Smart Motors Toyota has partnered with Czar’s Promise, a local 501(c)(3) nonprofit that’s making a big impact right here in Madison. Czar’s Promise supports families whose companion animals are battling cancer, provides financial, educational and emotional aid to those pet-owners, and funds cutting-edge cancer research for both companion animals and children through partnerships with the University of Wisconsin School of Veterinary Medicine and UW Health Kids – American Family Children’s Hospital. By teaming up with Czar’s Promise, we’re helping bring hope and support to the families, pets and children of our community. Whether it’s raising awareness, sponsoring events, or contributing to research grants, our collaboration helps strengthen the Madison region’s community-care fabric. When you choose Smart Motors Toyota, you’re not just getting a vehicle—you’re driving forward a commitment to local families and their four-legged companions.
Children’s Theater of Madison
Founded in 1965, CTM's Mission is to spark imagination and build community through the creation and experience of theater. Inclusion is at the core of CTM's policies, programs, and people as we engage in creating an environment where all feel welcome, valued, and connected. As part of their work in making theater inclusive, they oppose acts of cultural appropriation and character depictions that deepen existing racial and cultural divides.
Greater Madison Senior Softball League
An exciting new 8-team slow-pitch softball league started in 2010. It was an opportunity for Madison, Wisconsin-area men, ages 55 and up, to play organized games against other senior men in a fun and safe environment. As of 2021, they’ve grown and expanded to 24 teams and have gone co-ed after signing the first woman up as a team member. GMSS promotes team play, good sportsmanship, and participation for all players.
Garding Against Cancer/UW Carbone Cancer Center
The University of Wisconsin Carbone Cancer Center is a pioneer in cancer research and quality patient care. It is the only comprehensive cancer center in Wisconsin, as designated by the National Cancer Institute
Get Involved
Casting for Kids
The Casting for Kids event was created to help children who are fighting cancer at the nationally recognized American Family Children's Hospital / UW Carbone Cancer Center. Participants in the event share a passion for children, community involvement, and fishing. They raise money by asking local fishing guides to take participants out fishing (including National and local celebrities) in a tournament format. In addition, the Casting for Kids event includes a fundraising dinner and both silent and live auctions with net proceeds being donated to the American Family Children's Hospital / UW Carbone Cancer Center.