Sep 6, 2023
King and Queen at New Glarus Wisconsin Oktoberfest

Grab your lederhosen and dirndls because it’s that time of the year again! The New Glarus Oktoberfest is back, and it’s ready to bring the spirit of Bavaria to the heart of Wisconsin. From September 21 through September 24, 2023, New Glarus will be alive with the sounds of laughter, clinking steins, and of course, the lively oompah music. This year’s Oktoberfest promises to be a four-day extravaganza of fun, culture, and community. Let’s dive into the excitement and learn more about the history of New Glarus, the Swiss-inspired gem of the Midwest!

The Vibrant History of New Glarus, WI

New Glarus mural with young boy
New Glarus, WI

Before we dive into this year’s Oktoberfest line-up, let’s take a step back in time and explore the rich history of the charming town of New Glarus. Founded in 1845 by a group of Swiss immigrants, New Glarus was established as a haven for those seeking a chance for a better life. The settlers brought with them the traditions, architecture, and customs of their homeland, shaping the town’s unique Swiss character.

New Glarus Swiss architecture

Walking through the streets of New Glarus feels like stepping into a quaint European village. The iconic Swiss-style buildings, colorful flower boxes, and picturesque landscapes pay homage to the town’s Swiss heritage.

Oktoberfest: A Fusion of Cultures and Fun

Now, fast forward to the present, and New Glarus continues to celebrate its heritage in the most joyous way possible – through Oktoberfest! While the town’s origins may be Swiss, Oktoberfest pays tribute to the Bavarian culture, bringing together the best of both worlds. It’s a true fusion of cultures that captures the essence of community, camaraderie, and celebration.

Smart Motors Banner with the text of Proscht! (Cheers)!
Smart Motors – 2023 Sponsor

This year’s Oktoberfest, proudly supported by Smart Motors, promises to be bigger and better than ever. With four days of non-stop festivities, there’s something for everyone to enjoy. From traditional dances to beer tasting, live music to delicious food, and chainsaw woodcarving to horse drawn wagon rides, you won’t find a moment of dullness during this exciting event. There’s even a petting zoo! Full list of events.

What to Expect at Oktoberfest 2023

  1. Lively Music and Dancing: Get ready to stomp your feet and clap your hands to the infectious rhythms of oompah music! The live bands will have you on your feet, dancing the polka and singing along to classic tunes that will transport you straight to the heart of Munich. From old world rhythms and bluegrass swager, to local favorites from The Jimmys.
  2. Culinary Delights: No Oktoberfest is complete without mouthwatering German cuisine, and this year won’t disappoint. Savor the flavors of bratwurst, sauerkraut, soft pretzels, and more. And of course, don’t forget to raise your stein high with a hearty “Prost!” as you enjoy some of the finest brews from New Glarus Brewing Co., a major supporter of Oktoberfest 2023.
  3. Family Fun: Oktoberfest isn’t just for adults – it’s a family-friendly event! There will be dedicated kids’ activities including wagon rides, petting zoo and crafting to ensure every member of the family has a fantastic time.
  4. Tap The Wooden Keg: Now an annual tradition, Friday night at 7pm is when New Glarus Brewing Co. will tap a wooden keg of their famous Staghorn Octoberfest brew. Bring your camera (and your thirst), because this yearly ritual is a sight you won’t want to miss.
Tapping a wooden beer keg
New Glarus Brewing Co. – Tapping Wooden Keg

5. Community Bonding: One of the most heartwarming aspects of Oktoberfest is the sense of community it fosters. Locals and visitors come together, forging new friendships and memories that will last a lifetime. It’s a time to celebrate diversity, culture, and the simple joys of life.

Smart Motors: Driving the Spirit of Celebration

Just as New Glarus is steeped in history and tradition, Smart Motors has a rich legacy of its own. As a trusted automotive dealership since 1908, Smart Motors has been serving the community with top-notch vehicles and service for 115 years. Their commitment to excellence and community involvement makes them the perfect partner for an event that’s all about celebrating the best things in life.
As the Fall temperatures start to roll in, the excitement for the New Glarus Oktoberfest, is reaching a fever pitch. From the rich history of New Glarus to the lively traditions of Oktoberfest, this event is a must-attend for anyone looking to experience the magic of culture, community, and camaraderie. So, mark your calendars, dust off your steins, and get ready to raise your voices in a hearty “Prost!” to an unforgettable celebration!