12th Annual Pink Light Display
Chances are, you’ve been directly or peripherally affected by cancer. The disease impacts the lives of millions of Americans annually. Breast cancer is the third most prevalent form of cancer in the U.S. (behind skin and lung cancer) with nearly 200,000 new diagnoses each year. This means that another American woman is diagnosed with breast cancer at the shocking rate of every two minutes! It is the most common invasive cancer in women with a global outreach affecting an alarming one in eight.
Because of these staggering statistics, Smart Motors in Madison has observed Breast Cancer Awareness Month in a bold and eye-catching manner every year since 2010. Anyone looking at the night sky near Odana Road has witnessed a brilliant display in the form of a powerful rose-tinted glow. That’s because Smart Motors sponsors a vivid light show in flowing streams of pink in respectful observation of Breast Cancer Awareness Month. This eye-popping exhibit is the Smart Motor way of connecting with the community in a symbolic, entertaining and meaningful fashion for an exceedingly important cause.
“We are fortunate enough to have a real opportunity to increase awareness,” says CEO J.R. Smart. “We know that members of our staff and also so many of the individuals who use our services have been, in some way, touched by breast cancer. We want to be part of the cure.”
Smart says the dealership uses the pink gel lights as a reminder for women to take the time to stay informed, be proactive and schedule their recommended screening tests. Early detection improves one’s chances for survival. The lights also serve to offer encouragement and support to all people affected by breast cancer.
It generally takes three days for Smart Motors to install the pink gels in their 149 exterior lights. They will have a total of 85 pink lights at the Toyota showroom and service facility location (5901 Odana Road), and there will be 64 additional lights shining pink at their new preowned facility, Smart Motors Used Cars, across the street at 5710 Odana Road. It’s a first-place display for one of Wisconsin’s largest volume Toyota dealers, and the Midwest’s largest hybrid dealership.
The pink lights display at Smart Motors is believed to be the largest of its kind for an auto dealership in the Midwest. The pink aura will light up the west side throughout the month of October.
Smart Motors was founded in 1908 by O.D. Smart and is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer and one of Wisconsin’s largest volume Toyota dealers. Located at 5901 Odana Road, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. For more information visit www.smarttoyota.com/our-history.html.
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