Adults shopping the streets of New Glarus Wisconsin

As the holiday season draws near, the picturesque town of New Glarus, Wisconsin, transforms into a winter wonderland, welcoming locals and visitors alike to immerse themselves in the joyous spirit of the holidays at the New Glarus Christkindli Market. From December 1st through 3rd, 2023, this charming town will play host to a spectacular outdoor Christmas market and family activities which promises to be an enchanting experience for all.

Nestled in downtown New Glarus, the Christkindli Market invites you to explore an array of local merchants within wooden on-street chalets adorned with twinkling lights and festive decorations. Browse more than 30 vendors showcasing an assortment of locally made and sourced holiday gifts, decorations, and delectable foods. With a warm drink in hand, the market offers the perfect opportunity for you to find unique treasures for every person on your shopping list. From traditional, to a touch of Wisconsin charm, local vendors will dazzle you with their designs.

Santa’s Chalet presented by Smart Motors

Santa and children

One of the highlights for families is the chance to meet Santa Claus in his cozy chalet, presented this year by Smart Motors. “Children can share their Christmas wishes and parents can capture timeless memories with the jolly old man himself,” says Justin Jackson, General Sales Manager for Smart Motors. “It’s such a fun time for kids, and we are thrilled to be able to do this,” said Jackson. But the holiday magic doesn’t stop there—prepare for a unique encounter with Wisconsin’s very own “reindeer.” Yes, you read that right—they’re none other than our beloved cows, all dressed up to bring joy and laughter to visitors of all ages.

Cows with fake reindeer antlers
Wisconsin Reindeer

Horse-drawn Wagon Rides

For a touch of old-world charm, hop aboard a horse-drawn wagon ride and enjoy the scenic beauty of New Glarus. From traditional stone streets to the chalet style architecture of local shops and confectionaries, bask in the one of kind allure of Wisconsin’s “little Switzerland”. The rhythmic clip-clop of hooves against the streets will transport you to a bygone era, creating moments of pure enchantment.

Horse drawn slay with adults and children riding.

As you wander through the market, be serenaded by live outdoor music performances and entertainment scattered throughout the weekend. The air will be filled with melodies that add to the festive ambiance, creating an atmosphere brimming with joy and merriment.

The best part? Admission to the Christkindli Market is free, allowing everyone to join in the holiday cheer without any barriers. Whether you’re a local looking for a delightful weekend or a visitor seeking an authentic small-town holiday experience, you’re warmly welcomed to be part of this magical celebration.

New Glarus Christkindli Market 2023 schedule of events.

New Glarus Brewing Unveils Unique Beer

While the market offers plenty of family-friendly activities, adults can indulge in a unique and exclusive treat courtesy of the New Glarus Brewing Company. For a limited time during the Christkindli Market, the brewery will unveil Wassail, a specially crafted holiday stout tantalizingly infused with hints of chocolate, vanilla, and spice. The bierstacheln experience, where a hot metal rod is skillfully plunged into the beer, caramelizing it and creating a decadent foam—a delightful indulgence exclusively available for onsite consumption at the market. Don’t miss this opportunity to savor this one-of-a-kind brew and elevate your holiday spirit with this special treat.

Man heating metal rods in a fire pit.

Festival Hours

The Christkindli Market will open on the streets of New Glarus on Friday, December 1st, starting at 3 PM and will continue its festivities until 7 PM. On Saturday, December 2nd, the market will be open from 10 AM to 6 PM, followed by the final day on Sunday, December 3rd, from 10 AM to 5 PM. Plan your visit accordingly to ensure you don’t miss out on any of the enchanting experiences this market has to offer.

This magical event is brought to life by the New Glarus Chamber of Commerce, a testament to the community’s spirit and dedication to spreading joy during the holiday season.

Holiday singers in the streets of New Glarus WI

As the snow blankets the streets and the aromas of freshly baked treats and seasonal spices fill the air, the New Glarus Christkindli Market invites you to create cherished memories, bask in the warmth of the holidays, and embrace the true essence of the season. Join us in this celebration of tradition, warmth, and the magic of Christmas in the heart of Wisconsin.

Awareness is Key

According to HealthLine.com, Americans over the age of six are aware of breast cancer. They are also aware October is Breast Cancer Awareness Month. For 40-plus years, individuals, non-profits, and many other businesses have in their own way made their support for those who have been in any way affected by breast cancer abundantly clear, mostly through pink ribbon displays and sponsoring fundraising events for the cause.

Susan G. Komen ribbon

But even though the number of people who are well aware of breast cancer is staggering, every October the promotions keep coming. Banks, grocery stores, department stores and other retail outlets, etc. are decked out in pink throughout the month. From the White House to the Empire State Building to the Willis/Sears Tower and even the Eiffel Tower are lit up with pink spotlights. But some unique promotions come from fairly unlikely places.

Eiffel Tower

For instance, in the southern U.S., pizza chain Mellow Mushroom is offering ribbon-shaped pretzel appetizers and their own special pink cocktail to not only raise awareness, but also to show support. A portion of the proceeds from these limited-time offerings go to breast cancer non-profits.

In the Midwest, one of the most unlikely places to go all out to display their support for Breast Cancer Awareness Month is a car dealership.

Local Tribute

Smart Motors in Madison has observed Breast Cancer Awareness Month in a bold and eye-catching manner every year since 2010. Anyone looking at the city’s west side night sky has witnessed a brilliant display in the form of a powerful rose-tinted glow. That’s because Smart Motors sponsors a vivid light show in flowing streams of pink in respectful observation of Breast Cancer Awareness Month. This eye-popping exhibit is Smart Motors’ way of connecting with the community in a symbolic, entertaining and meaningful fashion for an exceedingly important cause.

Smart Motors Toyota | Madison WI.

“We are fortunate enough to have a real opportunity to show our support and hopefully inspire others to support the cause,” says General Sales Manager, Justin Jackson. “We know members of our staff and so many of our customers, in some way, have been touched by breast cancer. We want to be part of the cure.”

Jackson says the dealership uses the pink gel lights as a reminder for women to take the time to stay informed, be proactive and schedule their recommended screening tests. Early detection improves one’s chances for survival. The lights also serve to offer encouragement and support to all affected by breast cancer. From survivors and family members, to researchers, doctors, nurses, and supports teams who fight this battle day in and day out.

Smart Motors Used Cars | Madison WI.

HealthLine.com says both of these business models are doing what they should be doing. According to their website, “When picking a charity, make sure its focus is on patient support, not awareness. Patient support comes in many forms: from makeup classes, gas cards, and wigs, to exercise classes, and even full payment of treatment. All of these things can help a person with breast cancer through a trying time, both emotionally and physically.”

HealthLine.com also suggests both businesses and individuals should reach out to resources in your geographic area, as many local organizations provide direct support to those in need, but don’t have a national presence. A social worker or patient navigator at a hospital or clinic near you can help you identify local resources.

Pink Light Process

The pink lights display at Smart Motors is believed to be the largest of its kind for an auto dealership in the Midwest. The pink aura will light up the west side throughout the month of October.

It takes three days for Smart Motors to install the pink gels in their 149 exterior lights; 85 pink lights at the Toyota showroom and service facility location (5901 Odana Road), and 64 additional lights shining pink at their new preowned facility (Smart Motors Used Cars) across the street at 5710 Odana Road. It’s a first-place display!

About Smart Motors

Smart Motors was founded in 1908 by O.D. Smart and is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer, Wisconsin’s largest Toyota Certified Used Vehicle dealer and one of Wisconsin’s largest volume Toyota dealers. Located at 5901 Odana Road, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. More information about Smart Motors.

Toyota Rav4 interior

The Toyota RAV4 features a thoughtfully-designed interior, comfortably seating up to five passengers. For a more in-depth look at how much room you’re getting, check out the interior dimensions for this rugged SUV:

Interior Dimensions, Front/Second-Row Seats

  • Headroom with moonroof: 37.7 inches/39.5 inches
  • Leg room: 41.0 inches/37.8 inches
  • Shoulder room: 57.8 inches/56.4 inches
  • Hip room: 54.3 inches/47.7 inches

With the readiness to impress on and off-road, the interior of the RAV4 has an elevated sense of refinement. Madison shoppers can upgrade their experience with premium materials like the available SofTex-trimmed seats along with customizable 8-way power-adjustable driver and 4-way power-adjustable passenger seats.

Each passenger can increase their comfort level with available heated front seats and heated rear outboard seats while expanding their view with a panoramic glass roof. From the available Dual Zone Climate Control with Rear Vents to the intuitive storage tray and passenger shelf, the interior of the RAV4 focuses on enhancing everyone’s journey.

More 2023/2024 RAV4 Design Highlights

In addition to keeping you and your traveling party comfortable, the 2023 or 2024 RAV4 delivers convenience in spades. The available hands-free power liftgate can open and close automatically with the touch of a button, making loading and unloading cargo as smooth as possible. 

The standard 12V/120W outlet in the cargo area provides a charge whenever you need it, while an additional 120V/100W power outlet is available for Adventure, TRD Off-Road, Woodland Edition and Hybrid grades for those who need an increase in output.

Toyota Models with Additional Seating

If you’re looking for even more space and seating capacity, Toyota currently offers six models with seven-passenger seating:

Need even more space for your traveling party? The 2024 Toyota Grand Highlander can seat up to eight, providing room for the whole family and room to spare.

If you’re interested in the new Toyota RAV4, schedule a test drive with us at our Madison dealership. Do you have any questions about your next vehicle? Contact us online at Smart Toyota.

About Smart Motors

Founded in 1908 by O.D. Smart, Smart Motors is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer, is Wisconsin’s Largest Toyota Certified Used Vehicle dealer and one of Wisconsin’s largest volume new Toyota dealers. Located in Madison, WI, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume.

King and Queen at New Glarus Wisconsin Oktoberfest

Grab your lederhosen and dirndls because it’s that time of the year again! The New Glarus Oktoberfest is back, and it’s ready to bring the spirit of Bavaria to the heart of Wisconsin. From September 21 through September 24, 2023, New Glarus will be alive with the sounds of laughter, clinking steins, and of course, the lively oompah music. This year’s Oktoberfest promises to be a four-day extravaganza of fun, culture, and community. Let’s dive into the excitement and learn more about the history of New Glarus, the Swiss-inspired gem of the Midwest!

The Vibrant History of New Glarus, WI

New Glarus mural with young boy
New Glarus, WI

Before we dive into this year’s Oktoberfest line-up, let’s take a step back in time and explore the rich history of the charming town of New Glarus. Founded in 1845 by a group of Swiss immigrants, New Glarus was established as a haven for those seeking a chance for a better life. The settlers brought with them the traditions, architecture, and customs of their homeland, shaping the town’s unique Swiss character.

New Glarus Swiss architecture

Walking through the streets of New Glarus feels like stepping into a quaint European village. The iconic Swiss-style buildings, colorful flower boxes, and picturesque landscapes pay homage to the town’s Swiss heritage.

Oktoberfest: A Fusion of Cultures and Fun

Now, fast forward to the present, and New Glarus continues to celebrate its heritage in the most joyous way possible – through Oktoberfest! While the town’s origins may be Swiss, Oktoberfest pays tribute to the Bavarian culture, bringing together the best of both worlds. It’s a true fusion of cultures that captures the essence of community, camaraderie, and celebration.

Smart Motors Banner with the text of Proscht! (Cheers)!
Smart Motors – 2023 Sponsor

This year’s Oktoberfest, proudly supported by Smart Motors, promises to be bigger and better than ever. With four days of non-stop festivities, there’s something for everyone to enjoy. From traditional dances to beer tasting, live music to delicious food, and chainsaw woodcarving to horse drawn wagon rides, you won’t find a moment of dullness during this exciting event. There’s even a petting zoo! Full list of events.

What to Expect at Oktoberfest 2023

  1. Lively Music and Dancing: Get ready to stomp your feet and clap your hands to the infectious rhythms of oompah music! The live bands will have you on your feet, dancing the polka and singing along to classic tunes that will transport you straight to the heart of Munich. From old world rhythms and bluegrass swager, to local favorites from The Jimmys.
  2. Culinary Delights: No Oktoberfest is complete without mouthwatering German cuisine, and this year won’t disappoint. Savor the flavors of bratwurst, sauerkraut, soft pretzels, and more. And of course, don’t forget to raise your stein high with a hearty “Prost!” as you enjoy some of the finest brews from New Glarus Brewing Co., a major supporter of Oktoberfest 2023.
  3. Family Fun: Oktoberfest isn’t just for adults – it’s a family-friendly event! There will be dedicated kids’ activities including wagon rides, petting zoo and crafting to ensure every member of the family has a fantastic time.
  4. Tap The Wooden Keg: Now an annual tradition, Friday night at 7pm is when New Glarus Brewing Co. will tap a wooden keg of their famous Staghorn Octoberfest brew. Bring your camera (and your thirst), because this yearly ritual is a sight you won’t want to miss.
Tapping a wooden beer keg
New Glarus Brewing Co. – Tapping Wooden Keg

5. Community Bonding: One of the most heartwarming aspects of Oktoberfest is the sense of community it fosters. Locals and visitors come together, forging new friendships and memories that will last a lifetime. It’s a time to celebrate diversity, culture, and the simple joys of life.

Smart Motors: Driving the Spirit of Celebration

Just as New Glarus is steeped in history and tradition, Smart Motors has a rich legacy of its own. As a trusted automotive dealership since 1908, Smart Motors has been serving the community with top-notch vehicles and service for 115 years. Their commitment to excellence and community involvement makes them the perfect partner for an event that’s all about celebrating the best things in life.
As the Fall temperatures start to roll in, the excitement for the New Glarus Oktoberfest, is reaching a fever pitch. From the rich history of New Glarus to the lively traditions of Oktoberfest, this event is a must-attend for anyone looking to experience the magic of culture, community, and camaraderie. So, mark your calendars, dust off your steins, and get ready to raise your voices in a hearty “Prost!” to an unforgettable celebration!

In the realm of rugged pickup trucks, Toyota’s Tundra has always held its own as a reliable workhorse. Renowned for its durability, performance, and unmistakable presence on and off the road, the Tundra has earned its place among truck enthusiasts. Those looking for a capable, fully sized truck to rely on should certainly consider the Toyota Tundra and Toyota Tundra i-FORCE MAX from our Madison dealership. Whether you need a traditional gas-powered engine or prefer a hybrid setup, Madison area shoppers can choose the new Tundra that best fits their needs.

What is the Tundra i-FORCE MAX?

The 2023 Toyota Tundra i-FORCE MAX combines the twin-turbo V6 with a motor generator with a clutch located within the bell housing between the engine and 10-speed automatic transmission. The motor generator brings additional power via the transmission, while the engine start-up, EV driving, electric assist and energy regeneration are solely done with the parallel hybrid components. Located under the rear passenger seats is a proven and reliable 288V sealed Nickel-metal Hydride (Ni-MH) battery to help deliver the revolutionary Tundra experience to the road.

Toyota Tundra parked on rocks

Tundra vs. Tundra i-FORCE MAX

In a head-to-head matchup, the i-FORCE MAX engine reigns supreme, churning out 437 horsepower and 583 lb-ft of torque. The standard i-FORCE engine is no slouch however, producing 389 horsepower and up to 479 lb-ft of torque. With a maximum towing capacity of 12,000 pounds and up to 1,940 pounds of maximum payload, the 2023 Tundra is an absolute beast of a vehicle.

The engine setups vary between different trim levels, with the Tundra SR5 combining the i-FORCE twin-turbo V6 engine with a ultra-durable composite bed and impressive audio multimedia setup to achieve a well-rounded experience. At the top of the lineup is the Tundra Capstone, which raises the bar through a premium feel, coming equipped with the powerful i-FORCE MAX hybrid engine, prominent 22-inch alloy wheels and a luxurious interior, highlighted by a dark American walnut trim.

Toyota Tundra towing a boat

If you’re interested in the 2023 Toyota Tundra or Tundra i-FORCE MAX, be sure to contact us online at Smart Toyota. Our team is eager to get you behind the wheel of a vehicle you love, and whether you’re looking to explore on-road or off-road, the Tundra is an incredible tool.

About Smart Motors

Founded in 1908 by O.D. Smart, Smart Motors is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer, is Wisconsin’s Largest Toyota Certified Used Vehicle dealer and one of Wisconsin’s largest volume new Toyota dealers. Located in Madison Wisconsin, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. More about Smart Motors.

The Toyota RAV4 Hybrid allows you to expand your automotive experience, combining gas and electric power while retaining the signature Toyota reliability you know and love. A huge part of why you can continue to depend on Toyota vehicles is performance, which the RAV4 Hybrid surely delivers.

The 2023 RAV4 Hybrid features Electronic On-Demand All-Wheel Drive, providing all-weather capability and confident on-road driving dynamics. This system utilizes a dedicated electric drive motor to automatically supply power to the rear wheels for instant improvement in traction, letting you explore new grounds.

The all-wheel drive system is perfect for the city and suburbs as well, providing added peace of mind through inclement weather. 

2023 Toyota RAV4 Hybrid driving on a city street

More 2023 RAV4 Hybrid Performance Highlights

The RAV4 Hybrid packs a punch with 219 combined net horsepower for great acceleration through highway speeds. Along with an EPA-estimated rating of 41 miles per gallon in the city, you can retain efficiency, as well.

Enjoy a variety of drive modes behind the wheel to tailor your experience on or off-road:

  • Normal Mode: utilizes both gas and electric to keep you going
  • Eco Mode: helps increase fuel efficiency by reducing acceleration levels
  • EV Mode: pulls power from the battery to maximize efficiency for short distances
  • Sport Mode: provides a boost in acceleration
  • Trail Mode: helps manage traction when in off-road settings

2023 Toyota RAV4 Hybrid driving uphill off-road

Those interested in enhanced power and acceleration should consider the RAV4 Hybrid SE and XSE models, featuring a sport-tuned suspension, tauter shock absorbers and springs.

Are you looking to try out the new RAV4 Hybrid for yourself? Schedule a test drive with us at our Madison, WI dealership. If you have any questions about hybrid vehicles or Electric On-Demand All-Wheel Drive, contact us online at Smart Toyota.

About Smart Motors

Founded in 1908 by O.D. Smart, Smart Motors is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer, is Wisconsin’s Largest Toyota Certified Used Vehicle dealer and one of Wisconsin’s largest volume new Toyota dealers. Located in Madison Wisconsin, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. More about Smart Motors.about Smart Motors.

If you’re prioritizing passenger and cargo space while wanting to maintain performance, choosing a new Toyota SUV with third row seating is a great way to go. With select models featuring third-row seating, you can get the capability you crave, while at the same time, bringing everyone and everything along for the ride.

From reliability to comfort and style, these Toyota SUVs with third-row seating tick all the necessary boxes, so you can cruise throughout Madison and far beyond without a second thought.

Toyota SUVs with Third-Row Seating

2023 Toyota 4Runner Side Profile

2023 Toyota 4Runner

Blazing trails with power and style, that’s the ever capable 2023 Toyota 4Runner. In addition to a third row, the Toyota 4Runner features Smart Key System with Push Button Start, Toyota Safety Sense P, as well as Apple CarPlay and Android Auto compatibility. In the world of rugged off-road SUVs, the Toyota 4Runner has been a long-standing icon. With the release of the 2023 Toyota 4Runner, Toyota continues to uphold its reputation for crafting durable, adventurous vehicles that can conquer any terrain. The latest iteration of this beloved SUV brings together enhanced performance, advanced technology, and a refreshed design, making it an irresistible choice for both off-road enthusiasts and everyday drivers seeking a touch of adventure in their lives. 

2023 Toyota Highlander Side Profile

2023 Toyota Highlander

Consider the new Toyota Highlander for your next SUV, with the third row of seating providing seating for up to eight passengers. Along with Toyota Safety Sense 2.5+, you can have peace of mind on every drive. At first glance, the 2023 Highlander exudes confidence with its striking design. Sculpted lines and a prominent grille give it an assertive stance while maintaining an aura of sophistication. LED headlights and taillights not only enhance visibility but also contribute to its modern aesthetic. Step inside, and you’ll be greeted by a refined interior that exudes comfort and luxury. Premium materials and meticulous attention to detail create an atmosphere that rivals high-end vehicles. With spacious seating for up to eight passengers, the Highlander ensures that every journey is enjoyed in utmost comfort. Toyota has never been shy about embracing technology, and the 2023 Highlander is no exception. Whether it’s daily commuting, weekend getaways, or hauling cargo, the 2023 Highlander adapts to your lifestyle with ease. Fold-flat rear seats provide impressive cargo space, perfect for larger items. And with a towing capacity that rivals many trucks, this SUV is ready for adventure, whether you’re towing a camper or a boat.

2023 Toyota Highlander Hybrid Side Profile

2023 Toyota Highlander Hybrid

Identical to its gas-powered counterpart, the Toyota Highlander Hybrid seats up to eight across three rows of seating. In a world increasingly focused on sustainability and efficiency, the automotive industry continues to evolve and adapt to meet the demands of eco-conscious consumers. The 2023 Toyota Highlander Hybrid stands as a prime example of this evolution, seamlessly combining cutting-edge technology, comfort, and eco-friendliness in a single package. This hybrid SUV boasts an advanced hybrid powertrain that combines a fuel-efficient gasoline engine with an electric motor, allowing for an impressive blend of power and efficiency. With its intelligent energy management system, the Highlander Hybrid optimizes power distribution, seamlessly switching between the gasoline engine and electric motor to deliver a smooth and efficient driving experience. This not only translates to fewer stops at the fuel pump but also contributes to reduced carbon emissions—a win-win for both drivers and the environment. The 2023 Highlander Hybrid’s exterior design exudes elegance and modernity. Its sleek lines and aerodynamic profile not only enhance its visual appeal but also contribute to improved fuel efficiency. Signature LED headlights illuminate the road ahead while lending the vehicle a distinctive look that’s instantly recognizable. As the automotive landscape continues to change, the 2023 Toyota Highlander Hybrid emerges as a shining example of innovation and sustainability. It’s a vehicle that embraces the needs and desires of today’s drivers, offering a seamless blend of performance, comfort, and eco-consciousness. 

2023 Toyota Highlander Sequoia Exterior

2023 Toyota Sequoia

In the world of full-size SUVs, the Toyota Sequoia emerges as a true powerhouse, blending rugged durability with modern sophistication and of course, three rows of seating. With its revamped design, enhanced features, and unwavering performance, the Sequoia continues to make a bold statement in the ever-evolving automotive landscape. Step inside the Sequoia, and you’re greeted with a spacious and luxurious cabin that comfortably accommodates up to eight passengers. Premium materials and meticulous craftsmanship are evident throughout, providing a sense of refinement that elevates the driving experience. With available features like heated and ventilated seats, a panoramic moonroof, and advanced infotainment options, the Sequoia ensures that both driver and passengers travel in style and comfort. The 2023 Sequoia embraces modern technology, offering a range of features designed to keep you connected and safe on the road. The intuitive infotainment system includes a large touchscreen display with smartphone integration, allowing you to access navigation, entertainment, and communication with ease. Advanced driver-assistance features such as adaptive cruise control, lane departure warning, and automatic emergency braking provide an extra layer of safety and peace of mind. Whether you’re navigating city streets or embarking on an off-road escapade, the Sequoia is more than just an SUV—it’s a symbol of reliability and adventure rolled into one. 

2023 Toyota Grand Highlander Side Profile

2024 Toyota Grand Highlander

Discover the much-anticipated 2024 Toyota Grand Highlander. This extraordinary SUV harmonizes Toyota’s renowned reliability and elegance with the capaciousness and opulent attributes expected from a premier vehicle. With a commanding and vigorous exterior design, the Grand Highlander commands attention on the road, captivating onlookers at every turn. Its contemporary appeal is accentuated by sleek LED headlights and the iconic Toyota grille, while its refined contours and aerodynamic silhouette augment its efficiency and prowess. Meticulously crafted using upscale materials, the spacious cabin guarantees a top-tier driving experience for all occupants. Accommodating up to eight passengers with generous legroom across all three rows, the Grand Highlander offers unparalleled adaptability and luxury, whether embarking on long voyages or navigating daily commutes. Packed with cutting-edge technology and safety enhancements, encompassing an intuitive infotainment system, advanced driver-assistance mechanisms, and a panoramic sunroof, this SUV seamlessly blends convenience, entertainment, and assurance. Whether maneuvering urban streets or embarking on outdoor escapades, the 2024 Toyota Grand Highlander stands as the impeccable companion, delivering exceptional performance, unmatched dependability, and a hint of opulence in every single drive.

If you’re interested in a Toyota SUV with third-row seating, schedule a test drive with us at our Madison dealership or visit us in person for a closer look. If you have any questions about our Toyota SUVs or potential financing options, be sure to contact us at Smart Motors Toyota.

About Smart Motors

Founded in 1908 by O.D. Smart, Smart Motors is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer, is Wisconsin’s Largest Toyota Certified Used Vehicle dealer and one of Wisconsin’s largest volume new Toyota dealers. Located in Madison Wisconsin, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. More about Smart Motors.

2023 Blues Brews and Food Truck festival

Blues, Brews & Food Truck Festival In New Glarus

Get ready for a day filled with toe-tapping blues music, refreshing craft brews, and mouthwatering culinary delights at the much-awaited Blues, Brews & Food Truck Festival in New Glarus, Wisconsin! This fantastic event, taking place on Saturday, June 24th, from 11 am to 8 pm, and promises to be a celebration of the finest flavors and rhythms that will leave you with unforgettable memories. Sponsored by Smart Motors Toyota, this festival is a can’t-miss opportunity to immerse yourself in the vibrant culture of Wisconsin.

A Melodic Journey

Reverend Raven and the Chain Smoking Alter Boys featuring Andy Linderman

Prepare to be serenaded by the soulful sounds of blues music as talented musicians take the stage to entertain festival-goers throughout the day. In fact, Friday night June 23rd at 8pm, as a “pre-party launch”. local New Glarus resident Jimmy Voegeli and his band, The Jimmy’s, will take to the stage at Tofflers Pub & Grill. Known for their “Chicago-style blues”; get ready for electrifying guitar riffs from Perry Weber, a three-piece horn section (aka The Horn Boys) and of course Jimmy tickling the keyboard & producing the undeniable sound from the Hammond organ. Truly a pre-party you don’t want to miss. The official festival kick-off on Saturday will feature the Stephen Hull Experience who will bring you to your feet with rock to blues, and funk to jazz. That afternoon features Tom Holland & the Shuffle Kings, along with Ray Fuller & the Bluesrockers will keep the tunes rolling with their unique style and guitar rhythm. Rounding out the evening will be John Primer & the Real Deal Blues Band at 6pm on the main stage From electric guitar riffs to heartwarming harmonica melodies, these captivating performances will create an atmosphere that transcends time and brings people together in celebration of the blues. Festival Schedule.

Keyboard player Jimmy V. from The Jimmy's Blues band in New Glarus Wisconsin
The Jimmy’s

Craft Brews Galore

What pairs better with blues music than an ice-cold craft brew? At the Blues, Brews & Food Truck Festival, you’ll have the opportunity to sample a wide variety of craft beers, handcrafted by local breweries. From hoppy IPAs to smooth stouts, there will be something to suit every beer lover’s palate. Sip on your favorite brew, engage in conversations with passionate brewers, and discover new flavors that will tantalize your taste buds. Whether you’re a beer connoisseur or simply enjoying a refreshing pint, this festival offers a truly delightful experience.

Man playing electric guitar at local summer festival

Delicious Culinary Adventures – On Wheels

In addition to the captivating music and flavorful brews, the festival is a haven for food enthusiasts. A congregation of food trucks and vendors will entice you with an array of culinary creations ranging from traditional favorites to innovative twists. Sample gourmet sliders, mouthwatering barbecue, delectable desserts, and much more. The festival is a celebration of local food culture, showcasing the creativity and culinary expertise of the region. Bring your appetite and indulge in a gastronomic adventure like no other!

Smart Motors Toyota: A Sponsor with a Passion

Smart Motors Toyota is a Blues Brews and Food Truck Festival sponsor

The Blues, Brews & Food Truck Festival is proud to have the support of Smart Motors Toyota as its sponsor. Known for their commitment to excellence, Smart Motors Toyota shares the festival’s passion for community engagement and fostering a vibrant local culture. Through their generous support, they help make this event a reality and contribute to the enrichment of New Glarus and its surroundings.
Mark your calendars for the Blues, Brews & Food Truck Festival on Saturday, June 24th, in New Glarus, Wisconsin. With a perfect blend of blues music, craft brews, and delectable food, this festival promises a day of pure enjoyment and camaraderie.

Polkafest Banner New Glarus Wisconsin

Summertime in southern Wisconsin is known for its lively festivals celebrating its rich Swiss heritage and indulgent culinary delights. On June 9th and 10th, the charming town of New Glarus, Wisconsin, will come alive with two incredible events: Polkafest and the Beer Bacon & Cheese Festival. Sponsored by Smart Motors Toyota, these festivals promise a weekend filled with infectious polka music, mouthwatering bacon and cheese creations, and an abundance of craft beer from New Glarus Brewing Company. Get ready to immerse yourself in the festive atmosphere, savor the flavors of Swissconsin, and make memories to last a lifetime.

Polka band, the Bewhaus Polka Kings playing on stage
Brewhaus Polka Kings

Polkafest

A Celebration of Wisconsin’s Musical Heritage: Polkafest, an annual celebration of Wisconsin’s musical heritage, is a delightful event that will transport you back in time to the days of lively polka dancing and infectious music. This festival, held on the downtown streets of New Glarus, pays tribute to the late Roger Bright, local musician and bandleader who was well loved in the polka world, and offers a spirited ambiance that will not only have you tapping your feet and twirling with joy, but you can learn how to polka Saturday morning.

Young couple polka dancing at Polkafest in New Glarus Wisconsin
Polka is for everyone!

As you enter the festival grounds, the vibrant sounds of accordions, trumpets, and clarinets will greet you, creating an irresistible energy. Traditional polka dances will take place throughout the day, allowing attendees to learn the steps or simply enjoy the impressive performances of seasoned dancers. From the infectious beats of the “Chicken Dance” to the romantic melodies of the “Waltz,” Polkafest offers something for everyone.

Old-world charm – New Glarus Wisconsin

While music takes center stage at Polkafest, the event also features a variety of mouthwatering food and drink options. Treat yourself to delicious bratwursts, sauerkraut, and other traditional dishes that perfectly complement the festive atmosphere. And of course, don’t forget to quench your thirst with a refreshing beer, as Wisconsin is known for its craft brewing culture.

Beer, Bacon & Cheese Festival

A Gastronomic Adventure: If you’re a fan of beer, bacon, and cheese, the Beer Bacon & Cheese Festival is a dream come true. Located in the heart of New Glarus, this festival celebrates Wisconsin’s love affair with these delectable treats. Prepare your taste buds for a delightful gastronomic adventure like no other.

Group of adults with local brews, bacon & cheese.

At the festival, you’ll find an impressive selection of craft beers from local breweries, allowing you to sample unique flavors and styles. Whether you prefer hoppy IPAs, rich stouts, or crisp lagers, there’s a brew to satisfy every palate. Expert brewers will be on hand to guide you through the beer-tasting experience, sharing their knowledge and passion for their craft.

Beer Bacon & Cheese Festival midway with vendor tents and festival goers.
Beer, Bacon & Cheese Festival
New Glarus WI

But that’s not all—prepare for a bacon and cheese extravaganza. Local chefs and food vendors will showcase their creativity by offering a range of bacon-infused dishes and cheese-based delicacies. Indulge in bacon-wrapped delights, cheese-filled creations, and unique flavor combinations that will tantalize your taste buds.

Smart Motors - Madison WI - Proud sponsor of Polkafest and the Beer Bacon & Cheese Festival in New Glarus WI.

Smart Motors – Festival Sponsor

As a sponsor of Polkafest and the Beer Bacon & Cheese Festival, Smart Motors Toyota is committed to supporting the vibrant culture and culinary heritage of Wisconsin. With their dedication to community involvement, Smart Motors Toyota encourages locals and visitors alike to embrace the spirit of these festivals and enjoy all that New Glarus has to offer.

A Weekend to Explore New Glarus, WI

Mark your calendars for June 9th and 10th, and make your way to New Glarus, Wisconsin, to experience the infectious energy of Polkafest and indulge in the irresistible flavors of the Beer Bacon & Cheese Festival. From lively polka music to mouthwatering bacon.

Brat Fest - logo

Considered ‘the official kick-off to summer’, Brat Fest Memorial Day weekend at the Alliant Energy Center in Madison Wisconsin features live music, events for all ages and free parking all weekend compliments of Smart Motors.

Memorial Day Weekend Festivities

Take Your Brat to Work Day. People in their vehicle pick up brats.

It all starts on Friday, May 26th with the time honored Wisconsite tradition of “Take Your Brat to Work Day”! In-person pick up from 6am to 9am at Willow Island, and you should pre-order pick up for 100 brats or more. However, if you’d prefer you can order Brat Delivery from 9am to 12pm for orders of 60 brats or more.

Live Music Friday, Saturday & Sunday

Musical band Slaughter
Slaughter – Saturday Night | 8pm

Three different stages with live music starting each day at 11am, you are sure to find some great, local bands to jam to. Friday night headliner on the Baker Tilly main stage at 7pm will showcase Steve Adler of Guns N’ Roses, and at 8pm on the Everlight Solar Grand Stage catch Frankie Ballard. Saturday night’s line-up features local favorite Madison County at 7pm on the Main Stage, and at 8pm hit it hard with classic rock national touring band Slaughter! Check out the entire weekend music line up here.

Madison Wisconsin Weekend Events

In addition to live music, Brat Fest weekend will include activities for all ages in the Kids Zone, Sports Zone and Farm Zone. Check out the Budweiser Clydesdales, Mr. Ed’s Magical Midway Carnival or bring your pup and have some fun in the Doggie Day Care zone.

Parking, Accessibility & Shuttle Busses

The Alliant Energy Center has over 5,800 paved and lit parking spots available onsite. From traditional vehicle parking to motorcycle, bicycle and accessibility parking (appropriate plates or permits required) all parking for the weekend will be free of charge compliments of Smart Motors. New for 2023, Brat Fest has a Trolley Shuttle to pick up guests to transport guests to the Brat Fest Entrance and the trolley is ADA accessible for wheel chair users.
For more information about Brat Fest, events taking place that weekend, live music schedules and more, please visit the official Brat Fest site.