As the holiday season draws near, the picturesque town of New Glarus, Wisconsin, transforms into a winter wonderland, welcoming locals and visitors alike to immerse themselves in the joyous spirit of the holidays at the New Glarus Christkindli Market. From December 1st through 3rd, 2023, this charming town will play host to a spectacular outdoor Christmas market and family activities which promises to be an enchanting experience for all.
Nestled in downtown New Glarus, the Christkindli Market invites you to explore an array of local merchants within wooden on-street chalets adorned with twinkling lights and festive decorations. Browse more than 30 vendors showcasing an assortment of locally made and sourced holiday gifts, decorations, and delectable foods. With a warm drink in hand, the market offers the perfect opportunity for you to find unique treasures for every person on your shopping list. From traditional, to a touch of Wisconsin charm, local vendors will dazzle you with their designs.
Santa’s Chalet presented by Smart Motors
One of the highlights for families is the chance to meet Santa Claus in his cozy chalet, presented this year by Smart Motors. “Children can share their Christmas wishes and parents can capture timeless memories with the jolly old man himself,” says Justin Jackson, General Sales Manager for Smart Motors. “It’s such a fun time for kids, and we are thrilled to be able to do this,” said Jackson. But the holiday magic doesn’t stop there—prepare for a unique encounter with Wisconsin’s very own “reindeer.” Yes, you read that right—they’re none other than our beloved cows, all dressed up to bring joy and laughter to visitors of all ages.
Horse-drawn Wagon Rides
For a touch of old-world charm, hop aboard a horse-drawn wagon ride and enjoy the scenic beauty of New Glarus. From traditional stone streets to the chalet style architecture of local shops and confectionaries, bask in the one of kind allure of Wisconsin’s “little Switzerland”. The rhythmic clip-clop of hooves against the streets will transport you to a bygone era, creating moments of pure enchantment.
As you wander through the market, be serenaded by live outdoor music performances and entertainment scattered throughout the weekend. The air will be filled with melodies that add to the festive ambiance, creating an atmosphere brimming with joy and merriment.
The best part? Admission to the Christkindli Market is free, allowing everyone to join in the holiday cheer without any barriers. Whether you’re a local looking for a delightful weekend or a visitor seeking an authentic small-town holiday experience, you’re warmly welcomed to be part of this magical celebration.
New Glarus Brewing Unveils Unique Beer
While the market offers plenty of family-friendly activities, adults can indulge in a unique and exclusive treat courtesy of the New Glarus Brewing Company. For a limited time during the Christkindli Market, the brewery will unveil Wassail, a specially crafted holiday stout tantalizingly infused with hints of chocolate, vanilla, and spice. The bierstacheln experience, where a hot metal rod is skillfully plunged into the beer, caramelizing it and creating a decadent foam—a delightful indulgence exclusively available for onsite consumption at the market. Don’t miss this opportunity to savor this one-of-a-kind brew and elevate your holiday spirit with this special treat.
Festival Hours
The Christkindli Market will open on the streets of New Glarus on Friday, December 1st, starting at 3 PM and will continue its festivities until 7 PM. On Saturday, December 2nd, the market will be open from 10 AM to 6 PM, followed by the final day on Sunday, December 3rd, from 10 AM to 5 PM. Plan your visit accordingly to ensure you don’t miss out on any of the enchanting experiences this market has to offer.
This magical event is brought to life by the New Glarus Chamber of Commerce, a testament to the community’s spirit and dedication to spreading joy during the holiday season.
As the snow blankets the streets and the aromas of freshly baked treats and seasonal spices fill the air, the New Glarus Christkindli Market invites you to create cherished memories, bask in the warmth of the holidays, and embrace the true essence of the season. Join us in this celebration of tradition, warmth, and the magic of Christmas in the heart of Wisconsin.
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