The legendary Supra has returned for 2020, kicking off an all-new generation of speed and style. This two-seat sports coupe is available as three trim models: the base 3.0, 3.0 Premium, and Launch Edition. As you scale the Supra hierarchy, you'll find more features to bolster your comfort, convenience, and performance. All three Supra models feature the same powertrain, a turbocharged 3.0-liter six-cylinder engine mated to an eight-speed automatic transmission. With its 335 horsepower and 365 pound-feet of torque, the Supra's famous inline-six engine is ready for an action-packed performance. more GR Supra 3.0 The Supra 3.0 kicks off the trim lineup with a sporty performance. Its adaptive suspension dampers are quick to react to changing road conditions, giving you maximum precision in a wide range of road conditions. The remote ignition feature is a fun way to impress your friends and cool off the cabin from across the parking lot. Outside, this trim model's flashy 19-inch wheels and LED headlights will have passersby doing double-takes. Inside, this entry-level Supra is also well stocked with everything you need for modern comfort. The driver and front passenger can use the dual-zone climate control system to set two separate perfect temperatures. Luxury features, like the leather and simulated suede upholstery and power front seats with memory functions, give you an extra dose of the high life. The standard lineup also includes some high-tech safety features — lane-keeping assist, automatic high beams, and frontal collision warning with automatic emergency braking. These are certain to come in handy, helping you avoid costly damages. Connectivity is another high point. Standard equipment includes a 6.5-inch touch-screen interface that offers easy access to your favorite infotainment features. The 10-speaker audio system is another nice touch, giving you high-quality sound at no extra cost. Add the Navigation + JBL package for a 12-speaker premium JBL stereo system and an even longer list of infotainment features. This optional package includes a bigger 8.8-inch touch screen, navigation, and Apple CarPlay smartphone integration for iPhone users. And it also adds Toyota's Connected Services, technology that lets you access your Supra via smartphone app. GR Supra 3.0 Premium The 3.0 Premium comes standard with all of the 3.0 features, including the Navigation + JBL package. As the name suggests, the 3.0 Premium upgrades your ride with luxury features like full leather upholstery and heated seats. The wireless charging pad makes it easy to keep your compatible devices ready for action. The upgraded rear brakes and head-up display offer an increasingly sporty ride. GR Supra Launch Edition The Launch Edition will help you max out the Supra's head-turning power. This trim option is limited to the first 1,500 Supras to enter the United States, granting a few lucky drivers extra style with dark wheels, a commemorative plaque framed in carbon fiber, and optional red leather upholstery. No matter what you're after in a sports coupe, the 2020 Toyota Supra trim lineup has something to offer. The Supra 3.0 gives you a great deal on a high-performance ride. The 3.0 Premium adds a little extra interior luxury, and the Launch Edition adds exclusive style. Image used with permission via toyota.com / cropped from original
After a 21-year hiatus, the Toyota GR Supra is back and ready to take on all comers. The 2020 GR Supra shares a platform with the BMW Z4 Roadster and packs in some serious power and performance. Whether you're looking for something to zip around town in style or race down the track, the GR Supra is a fully capable sports coupe and one you should definitely test drive. more 1. It's a Beauty The 2020 Toyota GR Supra is available in three trim levels: 3.0, 3.0 Premium, and Launch Edition. The coupe has curvy lines and a wide, aggressive stance that make it look mean, yet classy. If you're looking to really turn heads, opt for the GR Supra Launch Edition. Available in a limited availability of only 1,500 units, the Launch Edition features a numbered carbon-fiber dash insert. This limited-edition trim has red mirror caps and rides on unique 19-inch matte-black wheels that are constructed from forged aluminum. Red leather trim encompasses the driver's area, and when combined with the car's carbon fiber accents, it makes for an outstanding interior. 2. It Has a Powerful Engine That Performs The sporty GR Supra is powered by a turbocharged 3.0-liter inline six-cylinder engine. It cranks out 335 horsepower at 5,000 rpm and 365-pound feet of torque. The engine is paired with an eight-speed automatic transmission. Even with all this power, you'll still get an EPA-estimated mileage of 24 miles per gallon in the city and 31 miles per gallon on the highway. The GR Supra has a combined rating of 26 miles per gallon. The powerful engine in the GR Supra is racetrack-ready. The coupe is rear-wheel drive. The low center of gravity paired with the Michelin Pilot Super Sport summer tires provide plenty of grip to take on curvy roads. The electric power steering makes it easy to handle. Adaptive shock absorbers are standard and alternate between normal and sport driving modes, depending on driving conditions. All 2020 GR Supra models come with a free one-year membership to the National Auto Sport Association. This gives you additional benefits such as one complimentary high-performance driving experience and discounted admission to NASA-sanctioned events around the country. 3. It Has a Sporty Interior The interior of the 2020 GR Supra features refined amenities and sporty accents that make it feel both luxurious and aggressive at the same time. There's room for two people and taller drivers will appreciate the extra headroom, courtesy of the double-bubble roof. The 14-way power-adjustable driver's seat also includes side bolsters. The 3.0 Premium and Launch Edition trim levels include leather seats and a head-up display. Standard equipment includes a leather-wrapped steering wheel, power-folding mirrors, rain-sensing windshield wipers, dual automatic climate control, and an auto-dimming rearview mirror. A 6.5-inch touch screen display with Bluetooth and iPod capabilities is standard and allows you to access your favorite apps with the touch of a button. Step up to the 3.0 Premium or Launch Edition and the display is 8.8 inches and includes Apple CarPlay integration and navigation. With so many exciting amenities under one roof, there's plenty of reasons why you should test drive the 2020 GR Supra. “ Mk5 Supra” via Flickr by Jon Meunier. Used with permission via CC BY 2.0 / cropped from original
Author: Smart Motors Toyota Choosing a Toyota is an exciting step, especially for those navigating the unique roads of Madison and its neighboring communities like Verona, Waunakee, Fitchburg, and Middleton. At Smart Motors Toyota, we understand that finding a vehicle that fits your lifestyle and budget is key. Whether you're commuting across the isthmus or tackling winter snow on the Beltline, our lineup offers reliable options that cater to local driving habits. From spacious SUVs for family adventures to fuel-efficient hybrids perfect for students and professionals, we're here to help you select the perfect Toyota for your everyday needs. Key Takeaways (TL; DR) Considering a Toyota? Here's what local drivers in Madison and its nearby communities should know. Consider Your Daily Routes: Test drive on familiar roads like University Avenue or the Beltline to assess comfort and handling in real-world conditions. Assess New vs. Certified Pre-Owned: Both new and certified pre-owned Toyota vehicles have their advantages based on your budget and how long you plan to keep the car. Evaluate Your Driving Needs: Factor in your daily commute, family size, and cargo requirements to determine which Toyota model fits best. Budget Wisely: Establish a realistic financial plan, considering both purchase options and long-term ownership costs, before visiting the dealership. Research Specific Models: Vehicle reviews and owner experiences can vary significantly by model year and maintenance history; check resources like KBB and Edmunds for detailed insights. Explore Financing Options: Look into loan and lease deals that might be available through the dealership to find terms that suit your financial situation. What Should You Consider Before Buying a Toyota? Before visiting Smart Motors Toyota, it's wise to reflect on your daily life, budget, and how you'll utilize the vehicle within the Madison area. By considering these practical aspects, you can better identify a Toyota that aligns with your needs. To create a realistic budget, think beyond just the purchase price. Consider the overall cost of ownership to ensure it fits comfortably within your financial situation. Down Payment: Determine how much you can afford to put down without straining your finances. A larger down payment can lower your monthly payments. Monthly Budget: Establish a payment goal that accommodates your broader financial plan while leaving room for daily expenses. Insurance Planning: Request insurance quotes for the specific Toyota models you're interested in to understand their impact on your monthly budget. Everyday Driving Costs: Consider your driving habits-how often you drive and the types of trips you frequently make. This will shape your overall ownership costs. Once you have a budget, think about how you'll actually use your new Toyota. Who Usually Rides With Me? Reflect on whether the vehicle is primarily for solo commutes, family outings, or regular trips with friends. What Do I Usually Carry? Take into account items you commonly transport-like groceries from the Dane County Farmers' Market, sports gear, or weekend bags for trips to Olbrich Botanical Gardens. Where Will I Drive Most? Consider your daily driving conditions. Whether navigating the busy Beltline or heading to the University of Wisconsin-Madison, your usual routes will influence your choice. Which 2026 Toyota Model is Right for You? The ideal Toyota model aligns with your daily activities, priorities, and driving needs in Madison and surrounding areas like Verona, Waunakee, Fitchburg, and Middleton. Whether you're navigating busy streets, commuting across the isthmus, or planning family outings to the Dane County Farmers' Market, there's a Toyota that can support your lifestyle. For city dwellers who appreciate convenience, compact models like the Toyota Corolla offer easy maneuverability and parking. On the other hand, families may find the spacious RAV4 or Highlander useful for weekend trips to Olbrich Botanical Gardens or Lake Monona. Each model provides options that can fit various uses, from daily commutes to outdoor adventures. Which Toyota SUVs Should You Consider in 2026? Toyota's SUV lineup offers a variety of options for drivers in Madison, Verona, Waunakee, Fitchburg, and Middleton, whether you're looking for family-friendly space or eco-friendly driving. These models are designed to cater to diverse needs, from daily commutes to weekend adventures. 2026 Toyota RAV4: This popular SUV is ideal for those seeking a versatile vehicle for both everyday errands and outdoor outings around the lakes and parks. 2026 Toyota Corolla Cross Hybrid: Perfect for city driving, this hybrid SUV combines efficiency with ample cargo space, making it a great choice for trips to the Dane County Farmers' Market. 2026 Toyota Grand Highlander: With its spacious interior, this SUV suits larger families or groups looking to explore the scenic routes near Middleton and Fitchburg. 2026 Toyota RAV4 Plug-in Hybrid: For environmentally conscious drivers, this plug-in hybrid provides the flexibility of electric driving for short trips while still offering the range of a gas SUV for longer excursions. 2026 Toyota 4Runner: Known for its ruggedness, the 4Runner fits well for those who enjoy off-road adventures, whether it's camping in the nearby state parks or navigating snowy Wisconsin winters. 2026 Toyota Highlander: This three-row SUV offers ample seating and cargo space, making it a reliable choice for family trips to the Henry Vilas Zoo or outings to the Wisconsin State Capitol. 2026 Toyota Sequoia: A full-size SUV that can handle both family needs and towing, the Sequoia is perfect for road trips out of Madison or summer adventures on Lake Monona. 2026 Toyota Land Cruiser: This luxury SUV provides off-road capability along with comfort, ideal for those who enjoy both city life and the rugged outdoors. What Are the Key Toyota Trucks for 2026? For drivers in Madison and nearby areas, the Toyota truck lineup offers versatile options tailored to various lifestyles and needs. 2026 Toyota Tacoma: The Tacoma is ideal for those who enjoy weekend adventures, whether navigating the trails around Lake Mendota or handling daily errands in downtown Madison. 2026 Toyota Tacoma i-FORCE MAX: This model caters to shoppers seeking enhanced performance and capability, perfect for tackling both city commutes and outdoor excursions in the Fitchburg area. 2026 Toyota Tundra: The Tundra is designed for those who require a robust truck for work or play, making it a great choice for families and professionals in Verona and Waunakee. 2026 Toyota Tundra i-FORCE MAX: This hybrid variant offers a blend of power and efficiency, appealing to eco-conscious drivers while still providing the capability needed for a variety of tasks. Explore Toyota's EV and Hybrid Models Shoppers in Madison and surrounding areas like Verona, Waunakee, Fitchburg, and Middleton can benefit from Toyota's diverse lineup of electric and hybrid vehicles, which cater to a variety of lifestyles and driving needs. Whether you're navigating traffic on the Beltline or heading out for a family adventure, these models offer efficiency and eco-friendliness without compromising on practicality. 2026 Toyota RAV4: This hybrid SUV combines versatility with fuel efficiency, making it ideal for both daily commutes and weekend getaways. 2026 Toyota Camry: As a hybrid sedan, the Camry balances comfort and efficiency, perfect for navigating the urban landscape. 2026 Toyota Corolla Cross Hybrid: This compact SUV provides a spacious interior while maintaining excellent fuel economy, suitable for city driving and outdoor trips alike. 2027 Toyota bZ: An electric SUV designed for modern drivers, promising a sustainable driving experience. 2027 Toyota Corolla Hybrid: This sedan offers an eco-friendly option for those looking for reliable transportation with impressive fuel savings. 2026 Toyota Sienna: This hybrid minivan caters to families, providing ample space and convenience for school runs and trips to local markets. 2026 Toyota Tundra i-FORCE MAX: A hybrid truck that combines power with efficiency, making it suitable for both work and play. 2026 Toyota Highlander Hybrid: This mid-size SUV is perfect for families needing space and efficiency for daily activities and weekend outings. 2027 Toyota Prius: A classic hybrid known for its exceptional fuel economy, ideal for extensive city driving. 2026 Toyota Sequoia: A full-size SUV that offers hybrid technology for families who need both power and space. 2027 Toyota Land Cruiser: This hybrid SUV combines luxury with capability, perfect for adventurous families. 2026 Toyota Crown: A stylish hybrid sedan that fits well into urban environments while offering a comfortable ride. 2026 Toyota Grand Highlander Hybrid: A larger SUV option for families and those needing extra cargo space. 2026 Toyota Crown Signia: A luxurious hybrid offering that ensures a sophisticated driving experience. 2026 Toyota bZ Woodland: This electric SUV is designed for those who enjoy outdoor adventures while maintaining an eco-friendly lifestyle. 2027 Toyota C-HR: A compact SUV with electric capabilities, perfect for city dwellers looking for style and efficiency. Explore Toyota Sedans in Madison and Surrounding Areas Toyota sedans offer versatility for daily commutes, weekend getaways, and everything in between, making them a smart choice for drivers in Madison, Verona, Waunakee, Fitchburg, and Middleton. 2026 Toyota Camry: The Camry combines comfort and efficiency, perfect for navigating the bustling streets of downtown Madison or taking a scenic drive along Lake Monona. 2027 Toyota Corolla: Known for its reliability, the Corolla is an economical option for students or professionals commuting across the isthmus. 2027 Toyota Corolla Hybrid: This eco-friendly choice aligns with the sustainable values of Madison residents, ideal for reducing fuel costs while running errands around town. 2027 Toyota Prius: The Prius is a popular hybrid for those looking to minimize their environmental impact while enjoying the practicality of a sedan. 2027 Toyota Prius Plug-In Hybrid: Offering added flexibility, this model is great for drivers seeking a balance of electric and gasoline power for their daily drives. 2027 Toyota Corolla Hatchback: This sporty hatchback provides ample space for outings to the Dane County Farmers' Market and beyond. 2026 Toyota Crown: With a blend of luxury and performance, the Crown caters to those who desire a refined driving experience, whether cruising through Fitchburg or attending events at the Wisconsin State Capitol. 2026 Toyota Mirai: As a hydrogen-powered sedan, the Mirai represents cutting-edge technology for environmentally conscious drivers looking to make a statement. Should You Buy a New or Certified Pre-Owned Toyota? This decision often hinges on whether you prefer the excitement of a brand-new vehicle with extensive options or the value that comes with a certified pre-owned model. Both choices can cater to different ownership preferences. What Are the Advantages of Buying a New Toyota? Opting for a new Toyota is ideal for those who desire a vehicle with no prior ownership and the latest features. Fresh Ownership Start: A new Toyota provides a vehicle with no previous wear or decisions made by prior owners, ensuring a clean slate. Broader Selection: Purchasing new allows for a wider variety of styles and configurations, enabling you to find the perfect fit for your lifestyle, whether that's commuting on University Avenue or weekend trips to Lake Mendota. Current Program Coverage: New Toyota vehicles often come with extensive manufacturer-backed coverage, which can provide peace of mind for drivers navigating Madison's varied weather conditions. Longer Ownership Horizon: Many buyers choose new because they plan to keep the vehicle long-term, starting fresh from its ownership cycle. Simpler Vehicle History: New models eliminate the need to review prior service or accident histories, simplifying the buying process. Keep in mind that coverage and inspection criteria can vary based on the manufacturer's current programs and the model year. Why Should You Consider a Certified Pre-Owned Toyota? A Certified Pre-Owned (CPO) Toyota serves as a practical option for shoppers seeking value without sacrificing assurance. Better Value Position: CPO vehicles generally offer a lower purchase price compared to new models while adhering to high manufacturer standards. Program Eligibility: To qualify as CPO, a used Toyota typically must meet specific OEM criteria regarding age, mileage, and condition after undergoing a thorough inspection. Added Coverage: Certified models often come with enhanced manufacturer-backed coverage that exceeds typical used vehicle offerings, providing added confidence. More Budget Flexibility: For many shoppers, a CPO option allows for a more budget-friendly purchase while still considering newer vehicles. Vehicle Background Review: CPO vehicles usually include a detailed history report and program review, ensuring buyers are well-informed. How Can You Find the Best Toyota Deals? Locating a great deal on a Toyota often hinges on your timing, thorough research, and comparing available options. For drivers in Madison, Verona, Waunakee, Fitchburg, and Middleton, understanding the local market can help you secure a competitive offer. Shop at Key Times: Target the end of the month, quarter, or year, as dealerships may have sales goals that create more favorable deals during these periods. Compare Local Inventory: Browse dealership websites across Madison and nearby areas to assess vehicle availability and pricing, ensuring you're aware of all options. Research Market Pricing: Utilize platforms like Kelley Blue Book or Edmunds to gauge how similar Toyota models are priced locally before entering negotiations. Review Official Offers: Visit Toyota's official site and local dealer pages for current promotions, while paying attention to the complete terms involved. Read Recent Shopper Feedback: Customer reviews can provide insights into the buying experience at nearby dealerships, helping you understand their service quality and reputation. How Should You Prepare for Toyota Financing? Preparing your financing ahead of time can significantly enhance your buying experience at Smart Motors Toyota in Madison. By taking a few practical steps, you can ensure a smoother process and potentially save money. Check Your Credit Score: Understanding your credit score is crucial. A higher score can lead to lower interest rates, which can make a big difference in your monthly budget. Consider checking your score through free annual reports from major credit bureaus. Get Pre-Approved for a Loan: Before you start exploring your options, consider applying for pre-approval with a local bank or credit union. This not only clarifies your budget but can also strengthen your negotiating position at the dealership. Determine Your Down Payment: Aim for a down payment of at least 20% to enhance your loan terms. This helps reduce your loan-to-value ratio, which can be particularly beneficial in securing better financing conditions, especially with the fluctuating interest rates. Gather Necessary Documents: Make sure to have essential documents ready, such as your driver's license, proof of income (like recent pay stubs), and proof of address (such as a utility bill). Having these on hand can expedite your purchase, making it easier to navigate busy afternoons at Smart Motors. Compare All Offers: Don't just go with the first financing offer you receive. Use your pre-approval to see if the dealership can provide a better rate. Even a slight difference in interest rates can lead to significant savings over the life of your loan. What Should You Look for During a Toyota Test Drive? Your test drive is a vital opportunity to determine if a Toyota fits seamlessly into your daily life. Consider the routes you typically take, so you can truly assess how well the vehicle meets your needs. Vary Your Driving Conditions: Navigate through Madison's city streets, test out the Beltline (US-12) during busy hours, and explore less-traveled roads in Verona and Waunakee to see how the vehicle handles diverse environments. Evaluate Comfort and Fit: Adjust your driving position and check visibility as you drive. Ensure that the layout feels comfortable as you maneuver through downtown or during a winter drive to Middleton. Pay Attention to Everyday Usability: Notice how the vehicle performs in typical scenarios, like parking near the Dane County Farmers' Market or cruising through Fitchburg traffic, and assess how relaxed you feel in stop-and-go situations. Simulate Your Daily Routine: Think about how the vehicle accommodates your family, errands, and trips, like heading to Olbrich Botanical Gardens or weekend outings to Lake Mendota, to judge its practicality in real-life use. Why Toyota Maintenance Matters in Madison and Beyond Regular maintenance is essential for keeping your Toyota reliable, especially in the fluctuating weather conditions of Madison and its neighboring areas like Verona, Waunakee, Fitchburg, and Middleton. By following some simple tips, you can ensure your vehicle remains in top shape for all your adventures. Manage Seasonal Conditions: With Madison's snowy winters and humid summers, regularly checking your fluids and battery can help you avoid unexpected issues. This is especially important during the colder months when temperatures can drop significantly. Prioritize Tire Care: The temperature changes in Wisconsin can impact tire pressure. Check your tire inflation regularly, especially before hitting the US-12 Beltline or taking long drives to Monona Terrace. Keep Your Toyota Clean: Road salt and grime from winter driving can damage your car's exterior. Regular washes, particularly after snowstorms, will protect your paint and undercarriage. Plus, a clean car always feels better to drive around State Street or to the Dane County Farmers' Market. Stick to a Maintenance Schedule: Keeping up with manufacturer-recommended service intervals ensures your Toyota runs smoothly. You can find all the necessary guidelines through Toyota's official resources, making it easier to stay on track. Frequently Asked Questions (FAQs) What should I expect regarding communication from the service department? Smart Motors Toyota prioritizes clear communication with customers, providing updates throughout the service process to ensure you feel informed and supported. How does Smart Motors Toyota handle service delays? In the event of a service delay, Smart Motors Toyota will promptly inform you and provide options to minimize inconvenience, ensuring a smooth experience. What are common issues reported by customers in the service department? While experiences can vary by model and year, Smart Motors Toyota routinely addresses customer feedback to enhance service quality; checking resources like Consumer Reports can provide insights specific to your vehicle. Are there specific service policies I should be aware of? Smart Motors Toyota encourages customers to familiarize themselves with their service policies, including maintenance schedules and warranty coverage, to maximize the benefits of ownership. What community involvement does Smart Motors Toyota have in the Madison area? Smart Motors Toyota is actively engaged in the Madison community, partnering with organizations like GiGi's Playhouse Madison and Czar's Promise to give back and support local initiatives. How has Smart Motors Toyota maintained its status as a leading dealership since 1908? With over a century of experience, Smart Motors Toyota has built a strong reputation for customer satisfaction and operational excellence, evidenced by multiple awards including Toyota's elite President's Cabinet Award. About Smart Motors Toyota At Smart Motors Toyota, we take immense pride in serving drivers across Madison, Verona, Waunakee, and the surrounding South-Central Wisconsin communities as one of the nation's oldest automotive dealerships. Founded in 1908 and serving as Wisconsin's very first Toyota dealer since 1966, our team brings over a century of proven expertise and deep-rooted industry authority to every guest interaction. Our unwavering commitment to guest satisfaction and operational excellence has earned us Toyota's elite President's Cabinet Award-a top 1% honor nationwide-along with the Toyota CustomerFirst Advisory Board Award and decades of consecutive "Best of Madison" honors. Beyond providing expert auto care, hybrid vehicle leadership, and sales, we are deeply invested in giving back locally through impactful partnerships with community organizations like GiGi's Playhouse Madison and Czar's Promise. Whether you are seeking authoritative maintenance advice or shopping for a new vehicle, our decades of recognized experience guarantee a transparent, customer-first experience tailored to your driving needs. 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