New 2025 Toyota Tundra For Sale in Madison The new 2025 Toyota Tundra is a weekend warrior, designed to take you on all kinds of adventures while making unforgettable memories. With this model’s great power, stability, and dynamic handling, getting one for yourself is an easy decision. The next step is determining which of the different 2025 Tundra trim levels best suits your lifestyle, and our Toyota dealership in Madison is more than willing to help you figure out which one that is. Which Toyota Tundra Trim Level Should I Get? Tundra SR Tundra SR The base trim level, this one comes with features for better hauling and improving infotainment, so you’ll be ready to start your next adventure: 18-inch styled-steel wheels Aluminum-reinforced composite bed Eight-inch Toyota Audio Multimedia touchscreen Tundra SR5 Tundra SR5 This model adds to the framework of the SR, adding features to assist with hauling and towing: 18-inch alloy wheels Tow hitch receiver and Integrated Trailer Brake Controller (ITBC) Selectable driving and TOW/HAUL modes Tundra Limited Tundra Limited This trim adds more comfort to your ride thanks to a configurable interior: 20-inch alloy wheels 14-inch Toyota Audio Multimedia touchscreen SofTex-trimmed 8-way power-adjustable front seats Tundra Platinum Tundra Platinum This model lives up to its name, granting a luxurious experience through a sleek design and adjustable seats: 20-inch dark-gray-painted alloy wheels Power tilt/slide panoramic roof with power sunshade Leather-trimmed 10-way power-adjustable front seats Tundra 1794 Edition Tundra 1794 Edition This trim level homages the past, boasting the same features as other trims while possessing a style unique to itself: 20-inch machined-finish alloy wheels Chrome-finished grille and exterior accents Saddle Tan interior with American walnut wood-grain trim Tundra TRD Pro Tundra TRD Pro The first of the Tundra’s all-electric trims, this model strikes a balance between fuel efficiency and power, alongside all-terrain components: 18-inch BBS forged-aluminum wheels with Falken WILDPEAK All-Terrain tires TRD Pro off-road suspension with FOX shocks and 1.1-inch front lift Heritage-inspired "TOYOTA" grille with LED light bar and marker lights Tundra Capstone Tundra Capstone The top-level electric trim for the Tundra, this one focuses on superior design while creating a cozy atmosphere: 22-inch chrome- and machined-finish alloy wheels Semi-aniline leather-trimmed 10-way power-adjustable front seats Two-tone white-and-black interior with dark American walnut wood-grain trim Explore The 2025 Toyota Tundra Trim Levels in Madison, WI If you want a better look at the 2025 Toyota Tundra’s trim levels, schedule a test drive at our Toyota dealership in Madison, WI. If you have any questions about this model or anything else in our new inventory, please contact us online at Smart Motors Toyota. New 2025 Toyota Tundra For Sale in Madison
New Toyota RAV4 For Sale in Madison A perfect blend of sport and utility, the 2025 Toyota RAV4 is the best vehicle for tackling whatever the next day brings. With great power, comfort, and design, this SUV is definitely what you should take on your next journey. Deciding to get this vehicle is an easy choice, but determining which of the different 2025 RAV4 trim levels works best for your lifestyle can be more challenging. Fortunately, our Toyota dealership in Madison is more than ready to take you through each of your options. Which Toyota RAV4 Trim Level Should I Get? RAV4 LE The base trim comes in both hybrid and gas-powered variants, alongside many available features to allow for greater customization: Direct Shift 8-speed Electronically Controlled Automatic Transmission Available All-Wheel Drive (AWD) Available Multi-Terrain Select (MTS) with MUD & SAND, ROCK & DIRT, SNOW and NORMAL modes RAV4 XLE This model possesses several driver awareness features to improve safety, also coming in gas and hybrid versions: 17-inch 5-spoke alloy wheels Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) LED projector headlights with chrome-finished bezels RAV4 XLE Premium This model takes the framework laid out by the previous model and enhances comfort through a variety of new characteristics: 19-inch multi-spoke metallic-finished alloy wheels SofTex-trimmed seats and power-adjustable driver's seat with available two-position memory function Power tilt/slide moonroof RAV4 Limited This high-end trim level possesses many attributes for more enjoyment through infotainment: 19-inch multi-spoke metallic-finished alloy wheels Available Dynamic Torque Vectoring All-Wheel Drive (TV-AWD) 10.5-inch Toyota Audio Multimedia with wireless Apple CarPlay and Android Auto compatibility, SiriusXM 3-month trial RAV4 Hybrid Woodland Edition The Woodland Edition was specifically designed for off-roading, coming with several unique traits for tackling any terrain: 18-inch 6-spoke bronze-colored TRD flow-formed alloy wheels and Falken WILDPEAK All-Terrain tires TRD-Tuned Off-Road Suspension One 120V/100W AC power outlet in cargo area RAV4 Hybrid SE This hybrid boasts a sportier look, on top of novel facets to create a cozier atmosphere: 18-inch multi-spoke black-painted sport alloy wheels Sport-tuned Suspension Fabric-trimmed seats with sporty blue stitching and power-adjustable driver's seat RAV4 Hybrid XSE This top-level trim takes the sportier feel of the Hybrid SE and combines it with the infotainment buffs found in the Limited: Two-tone exterior color SofTex-trimmed seats and power-adjustable driver's seat 10.5-inch Toyota Audio Multimedia with wireless Apple CarPlay and Android Auto compatibility, SiriusXM 3-month trial Explore The 2025 Toyota RAV4 Trim Levels in Madison, WI If you want a closer look at this model, schedule a test drive at our Toyota dealership in Madison, WI. If you have any questions about this model or anything else in our new inventory, just contact us online at Smart Motors Toyota. New Toyota RAV4 For Sale in Madison
After 115 years, 28 different vehicle franchises and three generations of Smart family ownership, President/CEO J.R. Smart is handing his family's legacy to a new owner. Madison's Smart Motors, founded in 1908, making it one of the longest-running automotive dealerships in the United States, has selected the Anderson Family of Omaha, Nebraska, to continue its long legacy of service to its clients and the community. The sale is effective January 8th. Anderson Family History The Anderson Family entered the automotive business in 1957, when Tal Anderson started working part-time at Baxter Chrysler-Plymouth in Omaha. Tal's work ethic and common sense caught the attention of Johnny Baxter, who eventually made Tal a partner and ultimately sold the dealership to Tal Anderson in 1983. The Andersons retained the Baxter name, both out of respect for Johnny Baxter and understanding the value of continuity in business. That history of honoring the past and service the community made Baxter Auto Group the right owner for Smart Motors. The two families, the Smarts and the Andersons, have much in common, including multigenerational ownership and navigating their way through many obstacles, including gas shortages, wars, a pandemic and supply chain interruptions. "I celebrated my 52nd anniversary at the dealership earlier this year," said Smart. "And while my time is sunsetting at the helm of our family business, I had to ensure my teammates and the communities we serve were well cared for." J.R. Smart The Anderson family has deep roots in the automotive industry and a solid reputation in the communities they serve. "I could have sold the dealership to any number of organizations," said Smart, "but I chose Mickey Anderson and the Baxter Auto Group. Commitment to quality, customer satisfaction and the continuous improvement are our core values and I'm confident they will continue to build off what our family has created since 1908." "We are so pleased, and humbled at the opportunity to carry on the legacy and work of the Smart Family in Madison," said Mickey Anderson. "To build upon that history and commitment to quality is a challenge that we welcome and will be diligent every day to carry on this great tradition." Mickey Anderson, President Baxter Auto Group "At Toyota, we wish Baxter Auto Group a successful entry into the Madison market. They've already proven to be a valuable partner with Toyota dealerships in Colorado, Kansas and Nebraska," said Shane Sizemore, General Manager, Chicago Region, Toyota Motor North America. "We also want to thank the ownership at Smart Toyota for nearly 60 years of automotive excellence. During this time, three generations of Smart family members helped grow the Toyota brand in south central Wisconsin, though award-winning sales, service and extraordinary community involvement. They epitomized Toyota's mantra of 'respect for people' by providing exceptional customer service." Smart Family Legacy The history of the Smart Family's involvement in the automotive industry is a very interesting story. "It seems like every decade or so something throws a wrench into the works," said Smart. "I'd say the very first hurdle my grandfather's new business had to overcome was a lack of inventory... and the cost of a new car." The first car founder O.D. Smart, J.R.'s grandfather, sold was an Apperson Jackrabbit, which he sold out of his father's livery in Waukesha. The Jackrabbit was build by hand, and the car sold for $5,000, which is around $155,000 in 2023 dollars. While the Model T continued to be very popular, Smart Motors sold smaller brands such as Studebaker, Packard, Crosley and Hudson. O.D. Smart focused on educating the community on cars, resulting in him becoming a spokesman of sorts and was often quoted as a "Specialist" in Madison on topics like proper care and general maintenance. That place of prominence continues for Smart Motors to this day. "Starting in 1925, my grandfather's business started to thrive," says J.R. "The business was now in Madison, which made it a central point for people from Chicago, Milwaukee and Minneapolis. Smart Motors was doing quite well." Then in 1929, the stock market crashed, and over the next three years, car sales fell by 75%. Through hard work and ingenuity, O.D. Smart managed to be the only one of the 14 car dealerships in Madison to avoid declaring bankruptcy in the 1930s and 1940s. He accomplished this by moonlighting as a machinist at a local factory to keep the lights on at this dealership. Having survived the Great Depression, O.D. Smart faced a new challenge. World War II. This meant no inventory, as there were no cars manufactured for the public between 1942 and 1945, with all steel and manufacturing capacity being used for the war effort. Again, O.D.'s hard work and creativity kept his dealerships operating during this most difficult of times. Following rapid change in the auto industry in the 1950s, James "F.J." Smart took control of Smart Motors in the 1960s. His ingenuity led to what turned out to be a pivotal decision for the business and the family: Smart Motors became Wisconsin's first Toyota dealer in 1966. "My father was just as innovative as he took a chance on a number of unknows in the automobile industry," said J.R. "He was always able to anticipate the need for a new product or service and make the correct decision." F.J. Smart's decision to partner with Toyota in 1966 paid enormous dividends in the 1970s, when America found itself in a lengthy oil crisis, driving up the price of gasoline and ending Americans' long love affair with very large, gas-guzzling vehicles. Toyota had been a relatively unknown, fuel-efficient brand. The energy crisis drove more demand for more efficient cars, with Toyota taking a prominent role in filling that demand. The Smart and Anderson Families share a long history of community involvement and support. The Smart Family's legacy in Madison included deep involvement in the American Red Cross, the University of Wisconsin Carbone Cancer Research, American Family Children's Hospital and the Susan G. Komen pink lights in October project. The late Tal Anderson founded the Children's Scholarship Fund of Omaha, which provides tuition for at-risk youths who otherwise would not be able to attend private schools. The Anderson Family continues its support of that organization to this day, in addition to its support of a wide range of charities, including The United Way, Chambers of Commerce, Economic Development Initiatives, as well as primary, secondary and higher education. About Baxter Auto Group Baxter Auto Group is one of the nation's leading automotive retailing groups, operating 21 automotive retail stores across the Midwest and Mountain regions and representing nine of the nation's top automotive brands, including Toyota, Lexus, Mercedes-Benz, INFINITI, Audi, Honda, Subaru, Volkswagen and Ford. Additionally, Baxter takes special pride in being a remarkable employer and supporting efforts to build stronger communities, showing gratitude for all the community has done to support its operations throughout the years.
