Toyota Dealer

With over 100 years of proudly serving Wisconsin drivers, Smart Motors Toyota continues to set the standard for service, selection, and value. As a trusted Toyota dealer, we're committed to providing you with excellent service, amazing inventory, low prices, and helpful staff. We take pride in our ability to deliver a rich shopping experience, whether you choose to shop online or in person. We're here to help you find the perfect Toyota to make life on the road convenient, relaxing, and fun.
You can browse through our inventory of brand-new Toyota models to get the latest that the lineup has to offer, or shop through our used models for a high-quality and affordable vehicle. We carry sedans, trucks, crossovers, hybrids, SUVs, and EVs, so you always have an option when it comes to what you're shopping for and how it functions. Our finance center is also set up to provide you with great rates on a car loan, while our modern service center is designed to accommodate all your service and maintenance needs.
Shop for the Perfect New Toyota Model
Shopping for a new Toyota is about more than just owning a vehicle; it's about having an exceptional adventure on or off the road. When shopping for a new model, you get to experience all of the great new features and advancements made to Toyota's brand of vehicles. From elegant new cabin improvements to better performance tweaks, there is a lot to enjoy about a new Toyota. Plus, you have the latest safety tools to provide you with a robust safety suite.
Shop through our new sedans to find a compact or midsize sedan that works well for your commutes or daily driving, like the popular Toyota Corolla or Camry. Consider shopping for a new subcompact or compact SUV, like the Toyota Corolla Cross or RAV4, if you're interested in a vehicle that's great for errands and works well as a starter vehicle for families, college students, or ride-sharing transportation. We also carry midsize and full-size models, like the Toyota Land Cruiser and Sequoia, that are designed to provide you with the space, amenities, and convenience for growing families.
We even carry trucks, like the Toyota Tacoma and Tundra, both for work and recreation. Scout our latest model year trim grades, whether you need a basic truck for daily travel, tradecraft, or a good off-road model for your outdoor adventures. You even have the added bonus of a Toyota warranty, which comes standard with every single new model.

Browse Our Selection of Great Used Toyota Vehicles
Shop for a used Toyota from our high-quality selection of models across the automaker's illustrious lineup. Our selection of used vehicles consists of a variety of popular sedans, like the aforementioned Camry and fuel-efficient Prius. We also carry models across different years and generations, so you can shop for an option with the specs and features you want from a high-quality sedan at a price that fits your budget.
Our selection of SUV models is perfect if you want a rugged and versatile compact option that provides great fuel economy and functionality without stretching your budget. Our Toyota Highlander models make for versatile SUVs for outdoor adventurers and families alike, while a used Sequoia or Sienna provides you with all the space you need for your growing family, packed with great infotainment features, seating comfort, and cargo capacity.
Off-road enthusiasts can shop for a great midsize SUV like the 4Runner for weekend adventures, road trips, or outdoor excursions. Need a good work truck? Shop for a used Tacoma, which is perfectly suitable for those who need a versatile midsize pickup that is as stylish as it is functional. If you're in the market for a full-size pickup that can tow and haul and provides responsive performance and modern cabin amenities, our used selection of Toyota Tundra models will provide you with everything you need for a stylishly dependable light-duty pickup.
Let Us Help You Find the Perfect Financing Solution
What sets us apart as a Toyota dealer is our commitment to making your buying process seamless at every step, from browsing inventory to securing auto financing. With our One-Touch process, the same team member who helps you find the perfect vehicle will also help you arrange a personalized financing plan. This helps reduce confusion and friction when it comes to shopping for and financing your Toyota.
Our entire financing process is made simple so that every type of shopper can own a Toyota. Whether your credit is strong, recovering, or still in progress, we'll work with reputable lenders to find a solution that works for you. We're all about making sure you have a personalized experience that takes your shopping needs and financial situation into account.
We also have the tools so you can figure out what works best for your intended monthly payments. Use our online tools like the car payment calculator to estimate monthly payments, explore down payment options, or determine what loan term works best for you. We even have the tools so you can value your current vehicle and trade it in for the Toyota you want. This makes it convenient for you to shop for what you want and browse competitive rates, so you'll always know what to expect before signing any paperwork.

Keep Your Toyota Running Great at Our Service Center
Keeping your vehicle running at its best is easy with our state-of-the-art Toyota service center so that your car, truck, or SUV is ready to tackle any adventure you're willing to go on. We handle everything from basic tune-ups to more complex multi-point inspections and parts replacements. Plus we have ways to save money on parts and maintenance.
Schedule to have your vehicle serviced at our center, whether you need an oil change, filter swap, or a battery charge. Bring your sedan, truck, or SUV into our shop for brake pad replacements, rotor cleaning, or brake line inspections. Make sure you get your fluids topped off as per the owner's manual, or let our technicians perform inspections and diagnostics on the engine, transmission, or electrical components to ensure you're getting the best performance possible from your vehicle.
We even have a dedicated auto parts center, so you can rest assured that if you need an OEM replacement for your vehicle, we can provide it. You can either install the part yourself or have our mechanics install it for you. Either way, you can order upgrades, repairs, or accessories for your Toyota.
We also provide you with different ways to save big when you get your vehicle serviced with us, including our Service Now, Pay Later option, allowing you to get the work done on your vehicle immediately and then pay when your finances are more accommodating. We even have prepaid maintenance plans with our SmartCare Maintenance program, so you can get all of your necessary scheduled maintenance paid for upfront. Our SmartCare Maintenance even works in conjunction with our regular service discounts and coupons, so you have multiple ways to save when shopping with us.

Test-Drive a Toyota With Our Team Today
Have a Toyota in mind? Whether you're shopping for a new or used model, we're ready to help you take the next step. We're ready to help you secure the financing you need so you can call it your own. We also have certified technicians who know their way around each Toyota so that you can keep your vehicle maintained and running well.
With ongoing deals, transparent pricing, and a massive selection of vehicles, it's easy to see why we're a Toyota dealer that Wisconsin drivers have trusted for generations. Don't hesitate to contact us so we can help you make the most of your money. When you're ready to take the next step, be sure to schedule a test drive at Smart Motors Toyota so you can experience an amazing Toyota for yourself.