Used Toyota Prius Madison
Why buy a Certified Prius?

Odana Road ~ West Madison WI

When considering the purchase of a used vehicle, there's no better choice than a Toyota Prius, and there's no better place to find one than at a Toyota Certified Used Vehicle dealer in Wisconsin. By opting for a used Toyota Prius, you're not only making an environmentally conscious decision, but you're also reaping the benefits of Toyota's renowned reliability and innovation. With its hybrid technology, the Prius offers exceptional fuel efficiency, reducing your carbon footprint and saving you money at the pump. Additionally, as a Toyota Certified Used Vehicle, you can have peace of mind knowing that your Prius has undergone a rigorous inspection process, ensuring its quality and reliability. Wisconsin's Toyota Certified Used Vehicle dealers go above and beyond to provide you with a trustworthy and enjoyable car buying experience.

Certified Benefits

Certified Specials

*SmartCare Plan Exclusions: Full EV, European, Commercial and Diesel Vehicles.
**Discounts are provided by Smart Motors. Our Monthly payment calculator is an estimate and does not include tax, title, registration or dealer service fee ($299). Out of state customers will be charged an additional $209 fee for a 3rd party titling service to complete the transaction. Please contact our Dealership for latest pricing and monthly payment. Published price subject to change without notice to correct errors or omissions or in the event of inventory fluctuations. Price good for 2 days only, please contact us by email or phone for details.
While every effort has been made to ensure display of accurate data, the vehicle listings within our website may not reflect all accurate vehicle items. Accessories and color may vary. All Inventory listed is subject to prior sale.
We strongly suggest calling our Dealership to confirm availability. The vehicle photo displayed may be an example only. Vehicle Photos may not match exact vehicle. Please confirm vehicle price with our professional Sales Team.

Great Resale Value

When it comes to depreciation, the Prius showcases exceptional resilience. Depreciation refers to the decrease in a vehicle's value over time, often influenced by factors like wear and tear and the introduction of newer models. The Toyota Prius, however, consistently maintains its value better than many other vehicles on the market.

Based on data provided by Automotive Lease Guide, the Prius boasts one of the lowest depreciation rates among hybrid vehicles. Over a span of five years, the Prius experiences an average depreciation rate of just around 23%. In comparison, its competitors can face depreciation rates as high as 35%. This outstanding performance means that after five years of ownership, the Toyota Prius may retain up to 70% of its original value, while alternative hybrid models may retain significantly less.

According to data from Automotive Lease Guide, the Toyota Prius has the second-lowest depreciation rate of any minivan, behind only the Honda Odyssey. On average, the Prius's depreciation rate is only about 23% over five years, while its competitors tend to drop in value by as much as 35%. This means that after five years, a Toyota Prius can still be worth up to 70% of its original value, while other minivans may be worth much less.

The Prius' remarkable value retention is a testament to its dependable performance and long-lasting durability. Choosing a Toyota Prius ensures not only a fuel-efficient and eco-friendly driving experience but also a wise investment in a vehicle that maintains its value over time

Lower Insurance Rates

Prius sets the standard for safety with its exceptional safety ratings. As one of the industry's leading hybrid vehicles, the Prius prioritizes the protection of its occupants. It has consistently achieved top ratings in safety tests conducted by reputable organizations such as the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS). With its advanced safety features and robust construction, the Toyota Prius offers peace of mind to drivers and passengers alike. Whether it's the comprehensive crash test results or the array of active safety technologies available, the Prius demonstrates its commitment to ensuring a secure and confident driving experience.