2026 Toyota RAV4 in Madison, WI
MSRP
$33,300
MPG
48 (Est) City
42 (Est) Highway
0 Vehicles Available
Coming Soon: The All-New RAV4 Hybrid
Introducing the 2026 Toyota RAV4! This compact SUV is stepping up its game with three new designs — Core, Rugged, and Sport — and an all-new technology system designed to maximize user experience. Explore seven different trim options, each bringing something unique to the lineup.
This vehicle exudes technology both inside and out, as its modern exterior matches the advanced technological features found inside. The 2026 RAV4 debuts the all-new Toyota Safety Sense 4.0 System and the reimagined Toyota Audio Multimedia System featuring the Arene software development platform.
Joining the list of Toyota’s exclusively electrified offerings, this newest model is available in both Hybrid Electric Vehicle and Plug-in Hybrid Electric Vehicle powertrains. With All-Wheel and Front-Wheel Drive options, more horsepower on all models, and up to 3,500 pounds of towing capacity, the new RAV4 has something for everyone!
WOODLAND
The face of the rugged design, the 2026 RAV4 Woodland has been crafted to help you make the most out of every adventure! Its unique details, including the bold front bumper, ensure a smooth ride on and off the road. Enhance your visibility with available Rigid Industries® fog lights that will help you see clearly even in the most challenging conditions. Leave nothing behind thanks to the heavy-duty raised roof rails and 3,500-pound towing capacity.
Available in both Hybrid and Plug-In Hybrid Electric Vehicle powertrains, the standard All-Wheel Drive provides the Woodland model with standout power and impeccable performance. Feel the spirit of the 2026 Woodland as you take on the great outdoors! Whether you're conquering dirt, gravel, or the open road, your RAV4 Woodland has you covered with its standard all-terrain tires.
SofTex®-trimmed seating features an exclusive Mineral color. The cabin is accented in red-orange detailing, furthering the model’s vibrant, outdoorsy personality. Woodland-branded all-weather floor and cargo mats provide exceptional protection, helping maintain your vehicle’s cleanliness and interior condition, no matter the environment.
TECHNOLOGY & PRICING
The 2026 RAV4 will be the first vehicle to feature Arene, Toyota’s brand-new software development platform. Toyota is making strides towards fully software-defined vehicles with Arene’s debut, as it focuses on advanced safety and security measures, as well as connectivity technology that will enhance features and increase opportunities for customers across the globe.
Arene will assist with the newest version of the Toyota Audio Multimedia system that will be compatible with both Apple CarPlay ® and Android Auto™. The touchscreen introduces a new home button that is present no matter what system is operating, whether it is the native system, Apple CarPlay, or Android Auto. This updated version also sees improvements to the native Voice Assistant, as it will produce quicker and more accurate responses.
Also debuting in the 2026 RAV4 is the Toyota Safety Sense 4.0 system. Enabled by Arene, this system has improved hardware and detection capabilities.
| 2026 RAV4 Hybrid Prices | Model # | MSRP |
|---|---|---|
| LE AWD | 4435 | $33,300 |
| SE AWD | 4524 | $36,100 |
| XLE Premium AWD | 4527 | $36,100 |
| Woodland AWD | 4437 | $39,900 |
| XSE AWD | 4530 | $41,300 |
| Limited AWD | 4534 | $43,300 |
GR SPORT
Welcome the newest member of the RAV4 lineup, the 2026 RAV4 GR SPORT, bringing a thrilling and sporty presence to the roster. The first of its kind, the 2026 RAV4 GR SPORT positions itself at the forefront of the Sport designs, thanks to its GR-tuned handling, aggressive exterior style, and unique 20-inch wheels with increased offset.
This model features an exhilarating Plug-In Hybrid Vehicle powertrain with All-Wheel Drive, encouraging drivers to embrace their inner racer and dominate every twist and turn.
Inside, ride in style with the perforated BRIN•NAUB® microsuede and SofTex-trimmed seating. GR logos across the front headrests and steering wheel reinforce the vehicle’s premium capabilities. Paddle shifters and aluminum sports pedals enhance the GR SPORT’s athletic appearance and add to the exclusive interior features.
Turn heads with this bold pairing! Limited to the RAV4 GR SPORT model is the two-tone Supersonic Red exterior and Black roof paint combination.
Pricing of vehicles on this website does not include options that may have been installed at the Dealership. Pricing may include current factory incentives, and/or bonus cash provided by TMS or TFS.
**Discounts are provided by Smart Motors. Our Monthly payment calculator is an estimate and does not include tax, title, registration or dealer service fee ($299). Out of state customers will be charged an additional $209 fee for a 3rd party titling service to complete the transaction. Please contact our Dealership for latest pricing and monthly payment. Published price subject to change without notice to correct errors or omissions or in the event of inventory fluctuations. Price good for 2 days only, please contact us by email or phone for details.
While every effort has been made to ensure display of accurate data, the vehicle listings within our website may not reflect all accurate vehicle items. Accessories and color may vary. All Inventory listed is subject to prior sale. We strongly suggest calling our Dealership to confirm availability. The vehicle photo displayed may be an example only. Vehicle Photos may not match exact vehicle. Please confirm vehicle price with our professional Sales Team.
*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.