2026 Prius Prime Price
2026 Toyota Prius Prime in Madison, WI
MPG
53 City
51 Highway
184 Vehicles Available
Maximize Your Drive
The 2026 Toyota Prius Prime is everything you want and more! Between its unbeatable fuel efficiency, top-tier technology, and stellar design, this plug-in hybrid is nothing short of irresistible!
Say hello to the all-new Nightshade Edition! A first for the Prius Prime, the Nightshade Edition brings an unmistakable edge to the already sleek and sophisticated lineup. Bold black accents decorate the exterior, turning heads wherever you go!
In addition to the Nightshade Edition, explore SE, XSE, and XSE Premium grades. Each trim model brings something special to the lineup, so there is something for everyone in the 2026 Prius Prime!
Technology
The 2026 Prius Prime leverages some of Toyota’s latest technology to create an immersive, user-friendly driving experience. Bring your streaming on-the-go with the standard Toyota Audio Multimedia System, with Wireless Apple CarPlay® and Android Auto™ compatibility. Controlled by a touchscreen, this easy-to-use technology offers an exceptional listening experience! An 8-inch touchscreen display comes standard on SE, XSE, and Nightshade Edition trim levels, whereas a 12.3-inch screen is found on the XSE Premium model and is available on Nightshade Edition and XSE grades.
Enjoy a six-speaker audio system standard on SE, Nightshade Edition, and XSE models. The XSE Premium trim grade takes your audio to the next level with a JBL® Premium Audio system with eight speakers.
Safety comes first in the 2026 Prius Prime, which is why all trim levels feature the comprehensive Toyota Safety Sense 3.0. This suite is made up of various safety functions that support drivers with additional awareness, decision-making, and vehicle operation to ensure driver safety and confidence behind the wheel.
Performance & Pricing
Engage in top-of-the-line efficiency, sporty performance, and effortless fun! The 2.0-liter engine with two electric motor generators and a 13.6 kWh battery creates an impressive 220 horsepower, showing off the sheer power of hybrid vehicles! Crush your commute thanks to the manufacturer-estimated 44-mile all-electric driving range. Travel anywhere within that range without using a drop of gas! Efficiency doesn’t stop there, as Hybrid mode offers an estimated combined rating of 52 mpg!
Pricing Table
Not home? No problem! Charge your Prius Prime wherever you are on a standard 120-watt outlet with the provided dual-voltage cable. Completely recharge your battery in just 11 hours or utilize a Level Two charger to achieve a full battery in only 4 hours!
Take advantage of three driving modes; Electric Vehicle, Auto Electric/Hybrid, and Hybrid Mode. Each setting leverages different battery and gas-power combinations to provide maximum efficiency and performance. Depending on your needs and battery charge, quickly switch between modes with just the push of a button.
Pricing Table
| Prius Plug-In | Model # | MSRP |
|---|---|---|
| SE | 1235 | $33,775 |
| XSE | 1237 | $37,025 |
| NIGHTSHADE | 1233 | $37,795 |
| XSE PREMIUM | 1239 | $40,470 |
Design
The 2026 Prius Prime is committed to eye-catching appearances and a comfortable driving experience. Personalize your drive with 6-way adjustable front seats in the SE, and 8-way adjustable SofTex® trimmed heated seats in the XSE, Nightshade Edition, and XSE Premium grades. Standard rain-sensing windshield wipers and a heated leather-trimmed steering wheel reinforce the Prius Prime’s promise, further enhancing driver convenience and comfortability.
The Nightshade Edition carries a bold, dark look: one that is sure to catch the attention of passersby! This model boasts carbon fiber accents on the dash, sleek black badging on the door sills, and dark trim on the door handles and bumpers, creating a cohesive and aggressive persona.
The XSE Premium goes above and beyond with a Driver Memory seat, ventilated and heated front seats, and a power rear liftback. Further, the XSE Premium leverages solar power through an available 185W solar roof, capable of charging the vehicle’s battery when parked in the sun.
Pricing of vehicles on this website does not include options that may have been installed at the Dealership. Pricing may include current factory incentives, and/or bonus cash provided by TMS or TFS.
Published price subject to change without notice to correct errors or omissions or in the event of inventory fluctuations. Price good for 2 days only.
We make every effort to ensure vehicle listing information—including price, features, condition, history, and warranty—is accurate and complete. However, errors may occur. Please contact the dealership to confirm details prior to your visit.
*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.