2025 Toyota Prius in Madison, WI
Starting at1
$ 28,350
MPG
Up To 57 MPG Est. Highway
* EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2025 Prius LE; 53 city/54 hwy/54 combined mpg rating for 2025 Prius LE AWD; 52 city/52 hwy/52 combined mpg rating for 2025 Prius XLE, Limited and Nightshade Edition; and 49 city/50 hwy/49 combined mpg rating for 2025 Prius XLE AWD, Limited AWD and Nightshade Edition AWD. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive.See www.fueleconomy.gov.
0 Vehicles Available
LE | AWD
$28,350* | $29,750*
XLE | AWD
$31,795* | $33,195*
Nightshade | AWD
$32,495* | $33,895*
Limited | AWD
$35,365* | $36,765*
Explore 2025 Prius Prices & Trim Options
Thinking about going hybrid? The 2025 Toyota Prius delivers exceptional fuel efficiency, innovative tech, and sleek design—all at a price that fits your lifestyle. Whether you're considering the LE, XLE, or Limited trim, this page breaks down the latest MSRP pricing, available packages, and standout features to help you find the perfect Prius for your budget. Start your journey toward smarter driving today.
Meet the Bold New Prius Nightshade
Get ready to turn heads with the all-new 2025 Toyota Prius Nightshade—a stunning new addition that blends stealthy style with hybrid sophistication. Built on the refined XLE trim, the Nightshade edition dials up the drama with 19-inch black-finished alloy wheels, black exterior badging, a sleek black shark fin antenna, and bold black front door handles and bumper trim. Every detail adds a moody, mysterious edge to this already sleek and aerodynamic hybrid sedan.
Looking for color options that match your attitude? The Nightshade delivers with the exclusive Karashi paint—a bold new hue that adds serious heat—alongside classic standouts like Midnight Black Metallic and Wind Chill Pearl.
With the Nightshade Prius, style and sustainability go hand in hand. It’s not just a hybrid—it’s a statement.
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Bold, Dynamic, Design
The 2025 Toyota Prius breaks away from its past with a bold new design that’s as dynamic as the drive itself. Sleek, sculpted lines, a lower roofline, and aggressive front-end styling give the Prius a modern, athletic look that turns heads. But the transformation isn’t just skin-deep—Toyota has reengineered the Prius to be more engaging behind the wheel, with a sport-tuned suspension and a responsive hybrid powertrain that delivers surprising acceleration and nimble handling. It’s all part of Toyota’s shift toward making hybrids that are not only efficient but also sporty, stylish, and genuinely fun to drive.
Pricing of vehicles on this website does not include options that may have been installed at the Dealership. Pricing may include current factory incentives, and/or bonus cash provided by TMS or TFS.
**Discounts are provided by Smart Motors. Our Monthly payment calculator is an estimate and does not include tax, title, registration or dealer service fee ($299). Out of state customers will be charged an additional $209 fee for a 3rd party titling service to complete the transaction. Please contact our Dealership for latest pricing and monthly payment. Published price subject to change without notice to correct errors or omissions or in the event of inventory fluctuations. Price good for 2 days only, please contact us by email or phone for details.
While every effort has been made to ensure display of accurate data, the vehicle listings within our website may not reflect all accurate vehicle items. Accessories and color may vary. All Inventory listed is subject to prior sale. We strongly suggest calling our Dealership to confirm availability. The vehicle photo displayed may be an example only. Vehicle Photos may not match exact vehicle. Please confirm vehicle price with our professional Sales Team.
*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.
More Info
1* Starting MSRP is the lowest Base MSRP for the series of a model and excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,135 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Prius, Prius Plug-in Hybrid, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV (Corolla Cross, Corolla Cross HV), $1,395 for Small SUV (RAV4, RAV4 HV, RAV4 Plug-in Hybrid, bZ4X), $1,450 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna, Land Cruiser, Toyota Crown Signia), $1,495 for Small Pickup (Tacoma), $1,945 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on Delivery, Processing and Handling.) Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. Dealer price will vary.