A lovely lady with colorful shopping bags who looks like she has had an amazing day spending other peoples money.Madison, Wisconsin, is perhaps best known for its university, college football, and politics, but it’s also one of the top places in the state to find one-of-a-kind boutique shops. Many of these shops are lumped together throughout the city, making it easy to visit several stores in just one journey. Whether you’re searching for places to find furniture, knickknacks, decor, clothes, or a hidden gem, you’re sure to find it at one of these places in Madison.

Read the rest of this entry »

A silver 2018 Toyota C-HR Hybrid.Crossovers have become the rage on American roadways over the past decade, resulting in an influx of new offerings from several automakers. The latest entry from Toyota is the C-HR, a fun-to-drive crossover that’s sure to resonate with younger drivers. However, no buyer can turn their back on the 2018 Toyota Camry, which has been one of the most popular and reliable cars on the road for over 35 years. While both have their perks, choosing between the C-HR and the Camry may just boil down to your own personal tastes. Here’s a look at what each has to offer.

Read the rest of this entry »

A red Toyota Prius Prime.With warmer temperatures, seemingly limitless hours of sunshine, and a bit of planning, a summer road trip is one of the most exciting adventures you’ll ever take. However, you can’t have the best journey possible without a worthy ally: your vehicle. Fortunately, Toyota has several vehicles that are ideal for a summer excursion. If you’re in the market for a new vehicle or you want to upgrade before you hit the open road, check out these Toyota models.

Read the rest of this entry »

The University of Wisconson-Madison crest on a brick wall.Located in the heart of the state capital, the University of Wisconsin (UW) is the state’s largest university, home to nearly 44,000 students. While football and basketball games are certainly the biggest draws during the year, summer offers a number of events that are open to both students and the public. If you’re searching for something exciting to do on your next trip to Madison, make sure to put these UW events and activities on your radar.

Read the rest of this entry »

A blue 2018 Toyota C-HR.

Don’t be afraid to live outside the lines. Toyota’s distinctive, precision-cut Coupe High Rider is a fresh spin on your classic subcompact SUV. Designed for passionate drivers like you, discover your rebellious spirit in the first-ever C-HR.  Explore these six stand-out features of the uniquely expressive 2018 Toyota C-HR.

Read the rest of this entry »

Beautiful skydive landing in Madison, WI.Looking to get your blood pumping this weekend in Madison? Check out some of these adrenaline-filled activities.

Read the rest of this entry »

Start button on an electric car.The thought leaders at Toyota recognize that greenhouse gases lead to climate change, and exhaust is polluting our air. They’re a genuine threat to our happy, healthy lives on planet Earth. Toyota recently released a plan for sustainable energy, and they’re entering exciting new territory in the world of auto manufacturing. Keep reading to explore Toyota’s innovative ideas for developing an environmentally friendly brand.

Read the rest of this entry »

The sign and walkway leading up to the Monona community and convention center.Monona Terrace is located along the shores of Lake Monona in downtown Madison, Wisconsin. The convention center has huge, floor-to-ceiling glass windows that face the lake, which means any events that take place have one of the most stunning backdrops in the entire city.

As summer begins, you can bet that Monona Terrace is planning some exciting upcoming events to keep you busy.

Read the rest of this entry »

The 2018 Toyota AvalonSpacious and gutsy, some groups — like U.S. News and World Report — rank the Avalon number one among large sedans, and with a plethora of positive reviews from professional automotive writers, we agree. Well-equipped with all the latest safety and technology features, Toyota’s flagship four-door sedan oozes quality and reliability with a touch of luxury. Read on to discover five reasons why you’ll fall in love with the 2018 Toyota Avalon.

Read the rest of this entry »

Log Rolling competition at the 2013 Midwest Log-Rolling Championship on Lake Wingra in Madison, Wisconsin.Summer in Wisconsin’s capital city can really bring the heat, with temperatures regularly reaching the 80s and occasionally climbing into the 90s. Use this short list of water activities in and around Madison to find a way to stay cool this summer.

Read the rest of this entry »