2026 Toyota Prius Price
2026 Toyota Prius in Madison, WI
MSRP
$28,550
MPG
57 City
56 Highway
15 Vehicles Available
25 Years Of Excellence
The 2026 model marks the 25th year of the Prius in the U.S. market. Throughout that time, the vehicle sparked the need for more eco-conscious alternatives and captivated consumers with its innovation. Today, the Toyota Prius continues to break barriers and redefine the future of driving.
The 2026 Toyota Prius utilizes the fifth generation of the Toyota Hybrid System in all models — LE, XLE, Nightshade, and Limited — to produce commendable fuel economy on both its Front-Wheel and All-Wheel Drive options.
Experience excellence in the 2026 Toyota Prius and join the car in creating a better tomorrow. Visit Smart Motors Toyota in Madison, WI, to explore the forward-thinking technology for yourself and see how it can make every journey more exciting.
Performance
Make the most out of your drive with the 2026 Prius! Paired with Toyota’s fifth-generation Toyota Hybrid System, the M20A-FXS inline four-cylinder 2.0L gas engine with two motor-generators stands out in fuel economy and output. Front-Wheel Drive models exhibit a manufacturer-estimated 57 mpg, and All-Wheel Drive models see an estimated 54 mpg. Be met with engaging acceleration, as the 2026 Prius delivers 194 net combined horsepower and can complete a 0-60 time in just 7.2 seconds for Front-Wheel Drive options. The even more powerful All-Wheel Drive models amass 196 horsepower and a 0-60 time of a mere 7.0 seconds.
Be eco-conscious and fuel efficient when operating in Electric Vehicle mode. This setting allows your Prius to run as a pure electric vehicle for short distances. Designed for use in parking lots and indoor parking garages, Electric Vehicle mode includes a Vehicle Proximity Notification feature which alerts pedestrians of your vehicles' presence when this mode is in use.
Unleash your potential with thrilling acceleration or prioritize fuel efficiency to go the extra mile. In addition to Electric Vehicle mode, the 2026 Prius comes standard with three selectable drive modes — Normal, Eco, and Sport — that grant drivers the ability to customize their vehicle’s performance through various fuel economy and acceleration combinations. Freely move between modes with the quick flip of a switch.
Technology & Pricing
Experience Toyota’s latest technology at your fingertips! All grades feature a Toyota Audio Multimedia screen that manages many of your vehicle's conveniency functions and gives drivers access to various connectivity opportunities. LE and XLE models offer an 8-inch display, while a 12.3-inch display is available on Nightshade models and standard on Limited grades.
Take your listening with you wherever you go, thanks to Apple CarPlay® and Android Auto™ compatibility. Enjoy a six-speaker audio system standard on the LE, Nightshade, and XLE grades. Level up your listening with the Limited model’s standard JBL® Premium Audio system with eight speakers.
Equipped with the Toyota Safety Sense 3.0 suite, the 2026 Prius ensures your safety needs are its number one priority. This system is engineered to help drivers stay alert and aware of their environment, offering adaptive braking and steering support to maintain a safe following distance and keep the vehicle centered in its lane.
2026 Pricing
| Model | Model # | MSRP |
|---|---|---|
| LE | 1223 | $28,550 |
| XLE | 1225 | $31,995 |
| NIGHTSHADE | 1216 | $32,800 |
| LIMITED | 1227 | $35,565 |
Design
Ride in luxury in the 2026 Prius! Customize your comfort with 8-way adjustable SofTex® trimmed and heated front seats in the XLE, Nightshade, and Limited models. The sleek interior design creates a modern and spacious cabin, crafted for your ultimate enjoyment. Keep your device at 100% thanks to the standard 6 USB-C ports and the Qi-compatible wireless charger seen in XLE, Nightshade, and Limited grades.
The 2026 Prius exudes a sporty demeanor due to its striking appearance and aerodynamic design. Its sleek, sculpted lines, lower roofline, and aggressive front-end styling give the Prius a modern, athletic look that draws attention wherever it goes.
25 years later, the Toyota Prius continues to stand as a testament to Toyota’s commitment to carbon reduction and fuel efficiency. Toyota continually strives to leverage technology to push the boundaries of hybrid innovation and reimagine all a hybrid vehicle can be.
Pricing of vehicles on this website does not include options that may have been installed at the Dealership. Pricing may include current factory incentives, and/or bonus cash provided by TMS or TFS.
**Discounts are provided by Smart Motors. Our Monthly payment calculator is an estimate and does not include tax, title, registration or dealer service fee ($299). Out of state customers will be charged an additional $209 fee for a 3rd party titling service to complete the transaction. Please contact our Dealership for latest pricing and monthly payment. Published price subject to change without notice to correct errors or omissions or in the event of inventory fluctuations. Price good for 2 days only, please contact us by email or phone for details.
While every effort has been made to ensure display of accurate data, the vehicle listings within our website may not reflect all accurate vehicle items. Accessories and color may vary. All Inventory listed is subject to prior sale. We strongly suggest calling our Dealership to confirm availability. The vehicle photo displayed may be an example only. Vehicle Photos may not match exact vehicle. Please confirm vehicle price with our professional Sales Team.
*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.