Smart Toyota
Sales: 608-229-1199
Service: 608-275-7808
Body Shop: 608-831-5944

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2017 Toyota Prius

2017 Prius Prices, Leasing and Specials

Prius Lease Offers

Current Inventory

There are currently no New 2017 Toyota Prius Two 4dr Hatchback in inventory


*Pricing of vehicles on this website does not include options that may have been installed at the Dealership. Pricing may include current factory incentives, and/or bonus cash provided by TMS or TFS.

**Discounts are provided by Smart Motors. Our Monthly payment calculator is an estimate and does not include tax, title, registration or dealer service fee ($235). Please contact our Dealership for latest pricing and monthly payment. Published price subject to change without notice to correct errors or omissions or in the event of inventory fluctuations. Price good for 2 days only, please contact us by email or phone for details.

While every effort has been made to ensure display of accurate data, the vehicle listings within our website may not reflect all accurate vehicle items. Accessories and color may vary. All Inventory listed is subject to prior sale. We strongly suggest calling our Dealership at 608-229-1199 to confirm availability. The vehicle photo displayed may be an example only. Vehicle Photos may not match exact vehicle. Please confirm vehicle price with our professional Sales Team. See Smart Motors for details.

*Vehicles equipped with XM satellite radio may need additional equipment to receive satellite signal. Please see salesperson for details

*Wisconsin's #1 Volume Toyota Dealer based on 2016 new Toyota retails sales per Toyota Motor Sales.

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2017 Starting Prices:


Best Price Guarantee


Two -   $25,570

Two Eco -   $26,050

Three -   $27,620

Three Touring -   $29,000
Four -   $30,900

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No Money Down

No 1st Payment

No Security Deposit

No Hidden Fees

36 months - 36,000 miles



Prius Hybrid Logo

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How to get a good price on a 2017 Prius Hybrid?

Take your time choosing the right Prius Hybrid model.

Rushing straight into negotiations could have you buying what appears to be the Prius Hybrid at the right price, but actuall taking home the wrong Prius Hybrid with the wrong price.

Buy from Dealer stock.

Because the Prius Hybrid is on the lot, we won't charge you a fee to locate and transport it to our Dealership.

Be flexible on color.

You will save money because some paint colors cost more due to the complexity of the paint process. For example, the color "Blizzard Pearl" will cost you an additional $395.

Explore all the rebate opportunities.

Factory Incentives can make a big difference in the final price you pay. Some of these incentives may be combined should you qualify.


Trade in your Toyota.

Toyota dealers need trade-ins. We will be motivated to sell the new Prius Hybrid for less if we are able to take in a used Prius Hybrid and resell it.

Negotiate in good faith.

If you offer $X and we accept your offer, then be a person of your word. Buy it and enjoy your new Prius Hybrid.

Many car salespeople are still paid based on the profit of the deal. If they have worked hard to get you the price you want, then give them the pleasure of having your business. You will find that when they like you and you like them your overall ownership experience will be more enjoyable. That's what buying a Prius Hybrid from a Professional Sales Consultant and Smart Motors is all about.

Happy Motoring!

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