Smart Toyota
Sales: 608-229-1199
Service: 608-275-7808

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Our Location

Smart Toyota
5901 Odana Road

Madison, WI 53719

Sales: 608-229-1199

Sales Hours

Monday9:00 am - 8:00 pm
Tuesday9:00 am - 8:00 pm
Wednesday9:00 am - 8:00 pm
Thursday9:00 am - 8:00 pm
Friday9:00 am - 6:00 pm
Saturday9:00 am - 5:00 pm

Meet Our Financial Services: Staff

Phone: 608-316-7754
Fax: 608-316-3271
Finance Manager
Dana Raker
Phone: 608-316-7755
Fax: 608-316-3272
Finance Manager
Justin Calvert
Phone: 608-316-7763
Fax: 608-316-3273
Finance Manager
Chad Ohly
Mobile: 608-469-5407
Finance Manager
Wesley Frantz
Office: 608-852-8211
Fax: 608-316-3270
Finance Director
Lee Rzentkowski

Contact Information

Sue and I were very pleased with the way we were treated by Al and his staff while purchasing our Toyota Camry hybrid.

This review is well overdue, but I'm glad I finally got to it! Loved all the staff at Smart Toyota. They worked hard to help meet all my needs when I bought my Toyota RAV4. I absolutely LOVE my new car and its features. Thank you Smart for helping my car buying experience be the best it can be! I...

Your service personnel were outstanding and easy to work with. We came in with an idea of what we wanted and came away beyond our expectations. Thanks to Mario and Justin.

Came to Madison to buy a Prius because Smart Motors is easy to deal with. Do not feel like you are getting taken advantage of. All employees are friendly and helpful. Todd Wersland is friendly, informative, and non-pressuring.

Everyone we have worked with here has been excellent. Clint has sold other cars to our family, which is what brought us in! Made the experience easy..... Dana explained all the warranty information and put it in terms I could understand. Sarah was super energized and knowledgeable.

Ask for Al Franklin at Smart Motors on Odana Rd. He is absolutely the best! He worked tirelessly to get me a great deal on a new car. Personable, professional and courteous. Driving back to VA a happy customer!

My wife and I are repeat customers of Smart Motors. We enjoy the fantastic products that Smart Motors offers. We also appreciate Al Franklin specifically. He has sold us multiple cars, and we appreciate his excellent product knowledge, and customer service. Please give him recognition for his...

Todd was great to deal with. Very helpful and informative, and not pushy. Which was key to us!

My wife and I have now bought five Toyota RAV4s from Al Franklin of Smart Motors in Madison, WI. Al is the best salesperson we have ever dealt with and we would not even consider buying from anyone else in the future.

Todd did a great job. Everything about the car and sale were explained clearly and professionally to us in demo and in the financial office.

I was pleased that the salesperson took the time to fully answer my questions and find a good car for me.

We bought this new Toyota RAV4 from Al Franklin. We have now bought four vehicles from Al and we would not think of buying from any other salesperson.

Al Franklin did an excellent job selling us our new car. He was very patient and understanding. He gave very personal detailed attention to our deal.

We found a car we liked online, used the website to schedule a test drive, and got one right away with no pressure. After telling the sales person I wanted to go home to thing about it, he texted me his card, and thanked me. And the buying experience was again no pressure. Showed me some numbers...

Excellent all the way around from Clint Phillips (sales), to car prep, to ease of doing the sales paperwork.

It is still early in the process, but I am a very happy customer. I choose to lease a new Corolla. I feel like I am driving a space ship. The technology is amazing and I am expecting the traditional reliability of a Corolla as well. Although having the Warranty and Maintenance included is also a...

We thoroughly enjoyed our entire experience at Smart Toyota. Javier was great. He represents Toyota and Smart Motors excellently! Your entire staff at Toyota was friendly and helpful.

The entire experience today was wonderful. Todd was very responsive to what we were looking for and delivered an amazing car with an amazing deal. I am very pleased with our experience and will be back again!

The techs are great! They always have great customer service and are so professional! Highly recommend getting your car repairs done here!

Staff (all around) were pleasant to work with and informative. Enjoyed the experience.

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