Smart Toyota
Sales: 608-229-1199
Service: 608-275-7808
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Welcome to the Smart Toyota website, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a new or used Toyota car, truck, or SUV you will find it here. We have helped many customers from Madison, Monroe, Janesville, Verona, Middleton, Oregon, Waunakee, Cottage Grove, Stoughton, Sun Prairie and Evansville find the Toyota of their dreams!

We know that prospective customers are extremely well educated when researching their next vehicle. Smart Toyota has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our new specials and used specials for additional savings on your next vehicle.

As a premier Wisconsin Toyota dealer, we have a huge selection of new and used vehicles from which to choose. Smart Toyota online and offline customers enjoy vehicle specials every day. We offer Toyota service & parts, an online inventory, and outstanding financing options, making Smart Toyota a preferred dealer serving Madison, Monroe, Janesville, Verona, Middleton, Oregon, Waunakee, Cottage Grove, Stoughton, Sun Prairie and Evansville area buyers. Ready to set up a test drive? Visit our Monroe area Toyota dealership in Madison, WI today!

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Testimonials Read More

Very Pleased

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Al Franklin
July 26, 2017

Sue and I were very pleased with the way we were treated by Al and his staff while purchasing our Toyota Camry hybrid.

Absolutely LOVE my RAV4

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Scott Nelson
July 24, 2017

This review is well overdue, but I'm glad I finally got to it! Loved all the staff at Smart Toyota. They worked hard to help meet all my needs when I bought my Toyota RAV4. I absolutely LOVE my new car and its features. Thank you Smart for helping my car buying experience...View More

Easy to Purchase a Vehicle

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Mario Cardarella
July 24, 2017

Your service personnel were outstanding and easy to work with. We came in with an idea of what we wanted and came away beyond our expectations. Thanks to Mario and Justin.

My Prius Dealer

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Todd Wersland
July 24, 2017

Came to Madison to buy a Prius because Smart Motors is easy to deal with. Do not feel like you are getting taken advantage of. All employees are friendly and helpful. Todd Wersland is friendly, informative, and non-pressuring.

Easy | Excellent | Energized

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Clint Phillips
July 18, 2017

Everyone we have worked with here has been excellent. Clint has sold other cars to our family, which is what brought us in! Made the experience easy..... Dana explained all the warranty information and put it in terms I could understand. Sarah was super energized and...View More

Absolutely the Best

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Al Franklin
July 17, 2017

Ask for Al Franklin at Smart Motors on Odana Rd. He is absolutely the best! He worked tirelessly to get me a great deal on a new car. Personable, professional and courteous. Driving back to VA a happy customer!

Repeat Customer

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Al Franklin
July 15, 2017

My wife and I are repeat customers of Smart Motors. We enjoy the fantastic products that Smart Motors offers. We also appreciate Al Franklin specifically. He has sold us multiple cars, and we appreciate his excellent product knowledge, and customer service. Please give him...View More

Helpful & Informative

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Todd Wersland
July 8, 2017

Todd was great to deal with. Very helpful and informative, and not pushy. Which was key to us!

5 Toyota RAV4s

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Al Franklin
July 6, 2017

My wife and I have now bought five Toyota RAV4s from Al Franklin of Smart Motors in Madison, WI. Al is the best salesperson we have ever dealt with and we would not even consider buying from anyone else in the future.

Great Job | Todd

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Todd Wersland
July 5, 2017

Todd did a great job. Everything about the car and sale were explained clearly and professionally to us in demo and in the financial office.

The Car for Me

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Todd Wersland
July 5, 2017

I was pleased that the salesperson took the time to fully answer my questions and find a good car for me.

4 Vehicles from Al

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Al Franklin
July 5, 2017

We bought this new Toyota RAV4 from Al Franklin. We have now bought four vehicles from Al and we would not think of buying from any other salesperson.

Patient & Understanding

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Al Franklin
July 5, 2017

Al Franklin did an excellent job selling us our new car. He was very patient and understanding. He gave very personal detailed attention to our deal.

No Pressure

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Rodney Potter
July 4, 2017

We found a car we liked online, used the website to schedule a test drive, and got one right away with no pressure. After telling the sales person I wanted to go home to thing about it, he texted me his card, and thanked me. And the buying experience was again no pressure....View More

Excellent

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Clint Phillips
July 4, 2017

Excellent all the way around from Clint Phillips (sales), to car prep, to ease of doing the sales paperwork.

New Corolla SE

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Chad Nettesheim
July 3, 2017

It is still early in the process, but I am a very happy customer. I choose to lease a new Corolla. I feel like I am driving a space ship. The technology is amazing and I am expecting the traditional reliability of a Corolla as well. Although having the Warranty and...View More

Enjoyed Our Entire Experience

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Javier Leon
July 3, 2017

We thoroughly enjoyed our entire experience at Smart Toyota. Javier was great. He represents Toyota and Smart Motors excellently! Your entire staff at Toyota was friendly and helpful.

Wonderful Experience

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Todd Wersland
June 30, 2017

The entire experience today was wonderful. Todd was very responsive to what we were looking for and delivered an amazing car with an amazing deal. I am very pleased with our experience and will be back again!

Service Team is Excellent

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Smart Motors Service Team
June 28, 2017

The techs are great! They always have great customer service and are so professional! Highly recommend getting your car repairs done here!

Pleasant

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Todd Wersland
June 28, 2017

Staff (all around) were pleasant to work with and informative. Enjoyed the experience.

Directions Link

Our Location

Smart Toyota
5901 Odana Road

Madison, WI 53719

Sales: 608-229-1199

Sales Hours

Monday9:00 am - 8:00 pm
Tuesday9:00 am - 8:00 pm
Wednesday9:00 am - 8:00 pm
Thursday9:00 am - 8:00 pm
Friday9:00 am - 6:00 pm
Saturday9:00 am - 5:00 pm
SundayClosed

Service Hours

Monday7:00 am - 7:00 pm
Tuesday7:00 am - 7:00 pm
Wednesday7:00 am - 7:00 pm
Thursday7:00 am - 7:00 pm
Friday7:00 am - 6:00 pm
Saturday7:00 am - 4:00 pm
SundayClosed

Express Lube: Hours

Monday7:00 am - 7:00 pm
Tuesday7:00 am - 7:00 pm
Wednesday7:00 am - 7:00 pm
Thursday7:00 am - 7:00 pm
Friday7:00 am - 6:00 pm
Saturday7:00 am - 4:00 pm
SundayClosed

Financial Services: Hours

Monday9:00 am - 8:00 pm
Tuesday9:00 am - 8:00 pm
Wednesday9:00 am - 8:00 pm
Thursday9:00 am - 8:00 pm
Friday9:00 am - 6:00 pm
Saturday9:00 am - 5:00 pm
SundayClosed

Ball Body Shop Hours

Monday7:00 am - 6:00 pm
Tuesday7:00 am - 6:00 pm
Wednesday7:00 am - 6:00 pm
Thursday7:00 am - 6:00 pm
Friday7:00 am - 6:00 pm
SaturdayClosed
SundayClosed

Main Used Cars: 608-316-7650 Hours

Monday9:00 am - 8:00 pm
Tuesday9:00 am - 8:00 pm
Wednesday9:00 am - 8:00 pm
Thursday9:00 am - 8:00 pm
Friday9:00 am - 6:00 pm
Saturday9:00 am - 5:00 pm
SundayClosed

Guest Services: 608-316-7722 Hours

Monday7:00 am - 8:00 pm
Tuesday7:00 am - 8:00 pm
Wednesday7:00 am - 8:00 pm
Thursday7:00 am - 8:00 pm
Friday7:00 am - 6:00 pm
Saturday7:00 am - 5:00 pm
SundayClosed

Meet Our Internet Sales: 608-229-1199 Staff

rodney_potter
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Recommend Rodney

608-209-2350 | 608-316-7778
Internet Sales Consultant
Rodney Potter
gary_frederick_toyota_sales
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Recommend Gary

608-354-3685
Internet Sales Consultant
Gary Frederick
chad_nettesheim
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354-5271 | 316-7778
Internet Sales Consultant
Chad Nettesheim
profile286286
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608-852-5414 | 608-316-7778
Internet Sales Consultant
Todd Wersland
brianne-286
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608-354-7817 | 608-316-7778
Internet Sales Consultant
Brianne Michelle
mario-286
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608-630-2369 | 608-316-7778
Internet Sales Consultant
Mario Cardarella
sampettegrew
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608-209-2349
Internet Sales Consultant
Sam Pettegrew
carl_plath
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608-316-7778
Internet Coordinator
Carl Plath
brian_cole
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608-316-7778
Internet Coordinator
Brian Cole
kevin-286
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608-316-7778
Internet Coordinator
Kevin Stamn
justin_jackson
X
608-630-2364
Internet Sales Manager
Justin Jackson

Meet Our Toyota Showroom: 608-316-7759 Staff

alfranklin
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Recommend Al

608-354-8057 | 608-316-7759
Sales Consultant
Al Franklin
mike_finkel
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Recommend Mike

469-4060 | 316-7759

Sales Consultant
Mike Finkel
frontshowroom150
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   Se Habla Espanol    

608-354-1068 | Showroom: 608-316-7759
Sales Consultant
Javier Leon
bob-lickel
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608-354-7800 | 608-316-7759

Sales Consultant
Bob Lickel
dusty-286
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M: 287-6626 | O: 316-7759

Sales Consultant
Dusty Barrett
scott_nelson
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Mobile/Text: 608-354-7809
Showroom: 608-316-7759
Sales Consultant
Scott Nelson
mark_koebbe
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Mobile: 608-287-6649
Showroom: 608-316-7759
Sales Consultant
Mark Koebbe
clint_phillips
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Recommend Clint

354-7810 | 316-7759
Sales Consultant
Clint Phillips
phil_awes
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Mobile: 608-630-2370
Showroom: 608-316-7759
Sales Consultant
Phil Awes
bruce_cann
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Mobile: 608-630-1218
Showroom: 608-316-7759
Sales Consultant
Bruce Cann
chris_lacrosse
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Mobile: 608-630-2365
Showroom: 608-316-7759
Sales Consultant
Chris LaCrosse
img_3387
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Mobile: 608-234-3240
Showroom: 608-316-7759
Sales Consultant
Dan Hurd
tj_johnson
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Mobile: 608-235-0781
General Sales Manager
TJ Johnson
greg_erzen
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Mobile: 608-852-6582
Showroom: 608-316-7759
New Vehicle Sales Director
Greg Erzen
mark_heckel
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Mobile: 608-287-6647
Showroom: 608-316-7759
Sales Manager
Mark Heckel
andy_elskamp
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Mobile: 608-630-2365
Showroom: 608-316-7759
Desking Manager
Andy Elskamp
joe_griese
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Mobile: 608-354-7806
Showroom: 608-316-7759
Desking Manager
Joe Griese
donnie_taylor
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Mobile: 608-354-9491
Showroom: 608-316-7759
Dealer Trade Manager
Donnie Taylor
paul-cooley
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Mobile: 608-354-7812
Showroom: 608-316-7759
Showroom Manager
Paul Cooley
johnmorrison
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Mobile: 608-354-7808
Orientation Manager
John Morrison
johndolan
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Mobile: 608-852-6576
Hybrid Expert
John Dolan
sarakann
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Mobile: 608-852-0797
Showroom: 608-316-7759
Orientation Specialist
Sara Kann

Meet Our Main Used Cars: 608-316-7650 Staff

chris_karinopoulos
X

Recommend Chris

608-977-0118 | 608-316-7650
Sales Consultant
Chris Karinopoulus
phyllisf
X

Recommend Phyllis

608-630-3553
Sales Consultant
Phyllis Feuling
phil_wojtowicz
X
630-2361 | 316-7650
Sales Consultant
Phil Wojtowicz
shpend_jonuzi_web
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608-354-5223
608-316-7650
Sales Consultant
Shpend Jonuzi
dainmasonjpg
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608-999-0556 | 608-316-7650
Sales Manager
Dain Mason

Meet Our Smart Budget Sales: 608-229-1199 Staff

aov
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608-512-7970 | 608-316-7647
Sales Consultant
Japeth Flores
tim_nugent
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608-630-2367 | 608-316-7647
Sales Consultant
Tim Nugent
brian_esterrich
X

Recommend Brian

608-630-5788 | 608-316-7647
Sales Consultant
Brian Esterr
gurhan_cokugurluel
X
608-287-6646
Sales Manager
Gurhan Cokug

Meet Our Smart Auto Finance: 608-441-7770 Staff

tyler_nadelhoffer
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Mobile: 608-630-3998
Showroom: 608-441-7770
Smart Auto Finance Manager
Tyler Nadelhoffer
seth_christoph
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Mobile: 608-630-3451
Showroom: 608-441-7770
Smart Auto Finance Manager
Seth Christoph
craig_blevins
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Mobile: 608-287-6627
Office: 608-441-7770
Smart Auto Finance Director
Craig Blevins

Meet Our Financial Services: Staff

danar
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Phone: 608-316-7754
Fax: 608-316-3271
Finance Manager
Dana Raker
justinc
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Phone: 608-316-7755
Fax: 608-316-3272
Finance Manager
Justin Calvert
chado
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Phone: 608-316-7763
Fax: 608-316-3273
Finance Manager
Chad Ohly
wesley-frantz
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Mobile: 608-469-5407
Finance Manager
Wesley Frantz
leer
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Office: 608-852-8211
Fax: 608-316-3270
Finance Director
Lee Rzentkowski

Contact Information